Macehiter Ward-Dutton

IT-business alignment

Macehiter Ward-Dutton is "open for business" - it is constantly looking for partners which can help it advise IT suppliers and enterprises on IT-business alignment issues. If you're interested in becoming a partner, please get in touch.

We currently work closely with a leading research firm to broaden the services we can offer to IT suppliers: Freeform Dynamics.

Freeform Dynamics

Freeform Dynamics specialises in researching IT investment behaviour and the practicalities of applying emerging technologies and ideas in a mainstream business environment. As part of this, it uses the “Freeform Research” methodology, which combines open questioning techniques with the high volume execution model typically used for large scale surveys. The approach provides a much richer and more accurate view of end user experiences and market dynamics than traditional methods. Freeform Research is particularly useful for capturing thought leading ideas from early adopters, providing lessons for both suppliers and customers alike. It is also invaluable for suppliers wishing to simply better understand the needs and perceptions of their customers and prospects.

Freeform Dynamics conducts telephone research in Europe, North America and Asia Pacific. It also makes use of an international base of over 4 million IT and business professionals for online research purposes.