Last week Oracle acquired Data Management Platform (DMP) vendor BlueKai for an undisclosed amount. The companys offering provides a centralised repository of customer and audience data in the cloud [...]
Most organisations strive to understand how their business is performing, but what if you could go one better and have the power to anticipate and predict events, opportunities or issues that might [...]
Actian (formerly known as Ingres) recently held a roundtable event in London moderated by the company’s CEO and CTO, Steve Shine and Mike Hoskins respectively. The gathering was designed as an [...]
If you’re a industry watcher like me interested in customer analytics then you’re always on the lookout for interesting stories and developments that demonstrate some of the most [...]
It’s been just over two years since Oracle acquired Endeca for its unstructured data analysis and search capabilities. Since then the company has worked towards integrating and exploiting [...]
Published: 28 Feb 14
This report examines how Build.com, the online home improvement retailer, effectively utilises its data warehouse and customer analytics systems to grow the lifetime value of its customer base, [...]Predictive Analytics: What is it and why should I care?
Published: 26 Feb 14
Most organisations strive to understand how their business is performing, but what if you could go one better and have the power to anticipate and predict events, opportunities or issues that might [...]SAP Operational Process Intelligence Powered by SAP HANA
Published: 19 Feb 14
As industry expectations of service speed, ubiquity and reliability become ever more stringent, the need for large organisations to gain real-time 'operational intelligence' has become more and more [...]Customer analytics profile: SAS
Published: 30 Dec 13
In this report we provide an overview and analysis of SAS's capabilities in the area of customer analytics. SAS is an established leader in the advanced analytics market and is building up a [...]Creating advanced systems of co-ordination with social, mobile and analytics technologies
Published: 18 Dec 13
As the age of the Digital Enterprise dawns, the need for systems that can help organisations co-ordinate work and share knowledge at scale – yet still flexibly – is greater than ever. It's the [...]
meet the lead analyst
Helena Schwenk, Principal Analyst
Helena leads MWD's Analytics and Information Management research programme and looks at how organisations can best apply BI and analytic practices to help improve productivity, drive efficiencies and growth, and create a sustainable competitive advantage in their businesses. Her areas of expertise include advanced analytics, real time operational analytics, social and cloud BI as well as Big Data analytics. Helena combines six years of expertise as a former data warehousing practitioner with twelve years as an industry analyst. She has a wealth of experience providing authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as CIO.com, Computer Weekly and Business Week.
Follow Helena on Twitter @hmschwenk
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