discovering and acting on insights

the MWD view

As the power of data becomes an increasingly obvious enabler for both improving performance and driving product and business model transformation, the value of analytics and information management has become paramount.

Our research and consulting services help you make sense of technology trends, find the right partners, and make the right practical calls as you build your own capability.


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from the blog

Adobe Summit: taking analytics up a gear

Adobe Analytics gets a boost During its recent EMEA Digital Marketing Summit, analytics once again played a big role in the story Adobe was telling. This time round the digital marketing software [...]

EVRYTHNG: ‘Facebook pages’ for connected products

You’re exploring how connected products and the Internet of Things might bring opportunities to your business. Perhaps you’re a supply chain player and you want better visibility; perhaps [...]

IBM’s Customer Analytics proposition: it’s complicated

You may already know that IBM has embarked on a major transformation programme. At the centre of this is an attempt to focus on a set of core strategic initiatives as a way of shifting its business [...]

SAP HANA: Real-time platform processing at the transaction / analysis nexus

SAP’s Big Data strategy is focused on real-time business decision-making, at the nexus of (unsurprisingly, given its enterprise operations heritage) transaction and analytic processing. SAP’s [...]

More heavy-lifting for hire, as AWS urges its customers to rise up [the chain] and be valued

I was at Amazon Web Service’s Summit in London last week, and the phrase of the day (indeed, pretty much AWS’ phrase of the moment – as the Summit tour wound its way across the globe) is [...]

premium research

Adobe Summit: taking analytics up a gear

Published: 23 May 15

During its recent EMEA Digital Marketing Summit, analytics once again played a big role in the story Adobe was telling. This time round the digital marketing software giant introduced two new [...]

Digital Leaders interview: Antoine de Kerviler, CIO, Eurostar

Published: 12 May 15

In this in-depth interview with Antoine de Kerviler, CIO at international rail company Eurostar, Neil Ward-Dutton explores how a passionate focus on customer service and the customer experience can [...]

On the Radar: EVRYTHNG

Published: 08 May 15

EVRYTHNG is a UK and US-based startup that offers a platform for product companies to create and manage digital identities and profiles for individual product items that are active through their [...]

Customer Analytics profile: IBM

Published: 30 Apr 15

IBM is one of the most established players in the enterprise customer analytics market, a position it has built up predominantly through a fast-paced acquisition strategy that includes acquiring [...]

On the Radar: Visokio

Published: 22 Apr 15

Visokio provides data blending, data visualisation and reporting capabilities to its customers via the Omniscope product [...]

meet the lead analyst

Helena Schwenk, Principal Analyst

Helena is a highly accomplished IT industry analyst with over 20 years’ industry experience – the first six as a practitioner, and the last 14 as an analyst. At MWD Helena leads the Customer Analytics research program advising clients on how best to apply analytic practices and technologies to help drive business and marketing initiatives for enhancing customer loyalty and advocacy, growing the customer base, maximising lifetime value and helping build a differentiated customer experience. Her research agenda covers topics such as predictive analytics; social, web and mobile analytics; personalisation, real time decisioning and examining the role that Big Data analytics plays in underpinning these cross functional efforts.

As part of her role Helena provides authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, best practice, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as, Computer Weekly and Business Week.

 Follow Helena on Twitter @hmschwenk

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