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the MWD view

As the power of data becomes an increasingly obvious enabler for both improving performance and driving product and business model transformation, the value of analytics and information management has become paramount.

Our research and consulting services help you make sense of technology trends, find the right partners, and make the right practical calls as you build your own capability.

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from the blog

Alteryx: on a mission to make analysts more productive

This month Alteryx, Inc. was in London as a participant of Tableau’s user conference. The data blending and advanced analytics vendor has around 350 joint customers with Tableau (including [...]

Peeking into Pentaho’s Big Data Analytics platform

Pentaho, a Hitachi Data Systems company (www.pentaho.com) is headquartered in Orlando, FL, USA and provides a big data orchestration platform for blending data from multiple sources and delivering a [...]

Cupenya – innovation in process performance and prediction

Cupenya is an early-stage company providing an operational process intelligence platform that helps organisations measure the performance of business processes using a highly intuitive graphical [...]

A tale of two clouds from IBM and Box

Last week IBM and Box jointly announced a partnership that heralds a much closer working relationship between the two companies, and easier integration for their customers and developer communities [...]

Qlik kicks off a shift to platform provision with QIX

Qlik has just released its Qlik Analytics Platform: a developer platform aimed at software vendors and web developers wanting to harness components such as Qlik’s analytic engine, or build [...]

premium research

Alteryx: on a mission to make analysts more productive

Published: 24 Jul 15

In July 2015 Alteryx, Inc. was in London as a participant of Tableau's user conference. The data blending and advanced analytics vendor has around 350 joint customers with Tableau (including recent [...]

On the Radar: Pentaho

Published: 21 Jul 15

Pentaho, a Hitachi Data Systems company, provides a platform for blending data from multiple sources (Hadoop, NoSQL, enterprise data warehouse, and streaming data), on-premise or in the cloud, and [...]

On the Radar: Cupenya

Published: 16 Jul 15

Cupenya is an early-stage European company providing an easy-to-configure model-based operational process performance monitoring and prediction tool called Cupenya [...]

Qlik expands its horizons, shifting from tools to platforms

Published: 25 Jun 15

Qlik has just released its Qlik Analytics Platform: a developer platform aimed at software vendors and web developers wanting to harness components such as Qlik's analytic engine, or build their own [...]

Teradata Unified Data Architecture places the warehouse at the centre of data gravity

Published: 18 Jun 15

Teradata's Unified Data Architecture provides a blueprint for a big data analytics environment designed to leverage decades of Teradata experience in data warehousing, alongside Hadoop as a [...]

meet the lead analyst

Helena Schwenk, Principal Analyst

Helena is a highly accomplished IT industry analyst with over 20 years’ industry experience – the first six as a practitioner, and the last 14 as an analyst. At MWD Helena leads the Customer Analytics research program advising clients on how best to apply analytic practices and technologies to help drive business and marketing initiatives for enhancing customer loyalty and advocacy, growing the customer base, maximising lifetime value and helping build a differentiated customer experience. Her research agenda covers topics such as predictive analytics; social, web and mobile analytics; personalisation, real time decisioning and examining the role that Big Data analytics plays in underpinning these cross functional efforts.

As part of her role Helena provides authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, best practice, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as CIO.com, Computer Weekly and Business Week.

 Follow Helena on Twitter @hmschwenk

get in touch

If you'd like to find out more about how we can help you through our research and advisory services, please contact our sales team using the details below:

Tel: +44 (0) 208 099 4401
Email: sales@mwdadvisors.com

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