Birst, the cloud BI vendor, has today announced an extension of its Amazon Web Services (AWS) partnership that will see the company offer an Ireland-based data centre on which to run its cloud [...]
My colleague Helena Schwenk and I have been tracking movement in the fast-changing Big Data management market. As weve said in our recent vendor landscape report and webinar, big name vendors have [...]
It’s ironic, isn’t it? Wading through all the information that’s out there about Big Data is probably as overwhelming as trying to make sense of all the data in your own business [...]
This week in Barcelona Microstrategy held its European user convention where around 1,200 delegates congregated to hear the company, partners and customers showcase the latest from the BI vendor. [...]
According to a report produced by CB Insights and IPO advisors Orrick, between 2008-12 VC firms pumped around $5bn of venture capital into Big Data technology vendors. The first half of 2013 alone [...]
Published: 19 Aug 14
When Salesforce acquired ExactTarget in June last year, most of the media attention focused on how the software-as-a-services CRM giant had picked up a leading email marketing technology platform to [...]On the Radar: ZapFi
Published: 29 Jul 14
Luxembourg-based ZapFi offers a mobile marketing platform for network operators and consumer brands.
This On the Radar briefing note follows a simple “ten questions” format, which we [...]
Published: 22 Jul 14
MapR provides a distribution of Apache Hadoop which comprises an ecosystem of more than 20 tools (including pure Hadoop, other related Apache tools, and open source offerings from elsewhere), all [...]Webinar replay: Navigating the Big Data landscape
Published: 16 Jul 14
Join Craig Wentworth and Neil Ward-Dutton for an expert presentation and Q&A discussion.
The range of data management technologies being positioned within the Big Data marketplace has [...]
Published: 16 Jul 14
Birst is a multi-tenant Software-as-a-Service (SaaS) provider of data warehousing, BI, and analytics for both public and private cloud deployments.
This On the Radar briefing note follows a [...]
meet the lead analyst
Helena Schwenk, Principal Analyst
Helena is a highly accomplished IT industry analyst with over 20 years’ industry experience – the first six as a practitioner, and the last 14 as an analyst. At MWD Helena leads the Customer Analytics research program advising clients on how best to apply analytic practices and technologies to help drive business and marketing initiatives for enhancing customer loyalty and advocacy, growing the customer base, maximising lifetime value and helping build a differentiated customer experience. Her research agenda covers topics such as predictive analytics; social, web and mobile analytics; personalisation, real time decisioning and examining the role that Big Data analytics plays in underpinning these cross functional efforts.
As part of her role Helena provides authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, best practice, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as CIO.com, Computer Weekly and Business Week.
Follow Helena on Twitter @hmschwenk
get instant insightsaccess all our premium analytics & information management reports
get in touch
If you'd like to find out more about how we can help you through our research and advisory services, please contact our sales team using the details below:Tel: +44 (0) 208 099 4401
stay in touch
If you'd like to receive updates about the latest analytics and information management industry news, MWD research reports and events, sign up for our newsletter here.
>> View recent issues
Hint: Please don't subscribe using generic email addresses like firstname.lastname@example.org as we won't be able to email you.
You can unsubscribe from our newsletter at any time.