Last week OpenText announced its intention to acquire Actuate, the open source embedded analytics company for around $330 million. The deal is expected to close in the first quarter of 2015. News of [...]
Our research suggests that whilst many organisations understand the value and power of predictive analytics and its potential impact on business efficiencies, competitive advantage and revenue [...]
I was at Amazon Web Services re:Invent 2014 conference in Las Vegas last week. There, the company made a slew of new service announcements some focusing on application development and deployment [...]
Last week my colleague Craig Wentworth and I spoke at the inaugural #CMOEvent near Silverstone in the UK. It was an enjoyable and interactive day with marketing attendees from several industries and [...]
This week Salesforce used its flagship user conference Dreamforce to announce the release of its first Cloud Analytics offering: Wave. This is a significant announcement for the CRM giant since the [...]
Published: 02 Dec 14
How are organisations looking to develop their investments in technology to support Digital Enterprise shifts in 2015 and beyond, and how are technology vendors going to support and promote those [...]Clinical Research Network transforms its clinical trial process through BI apps
Published: 30 Nov 14
This report examines the rollout of a series of self-service business intelligence (BI) apps that are available to researchers, the life science industry and health professionals within the Clinical [...]Digital Leaders interview: Jos Creese, Chief Digital Officer, Hampshire County Council
Published: 25 Nov 14
The second in our series of interviews with Digital Leaders continues with this in-depth interview with Jos Creese, Chief Digital Officer at the UK's Hampshire County Council. Over the course of his [...]Building a business case for Predictive Analytics
Published: 28 Oct 14
This premium report is available for FREE download until November 30, 2014. All you need is a free member account. Follow the instructions on this page to get started.
A successful [...]
Published: 15 Oct 14
ExtraHop provides a platform for capturing, decoding and analysing network wire data in real time for the purposes of business and IT Operations Analytics. It can also stream this data to a NoSQL [...]
meet the lead analyst
Helena Schwenk, Principal Analyst
Helena is a highly accomplished IT industry analyst with over 20 years’ industry experience – the first six as a practitioner, and the last 14 as an analyst. At MWD Helena leads the Customer Analytics research program advising clients on how best to apply analytic practices and technologies to help drive business and marketing initiatives for enhancing customer loyalty and advocacy, growing the customer base, maximising lifetime value and helping build a differentiated customer experience. Her research agenda covers topics such as predictive analytics; social, web and mobile analytics; personalisation, real time decisioning and examining the role that Big Data analytics plays in underpinning these cross functional efforts.
As part of her role Helena provides authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, best practice, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as CIO.com, Computer Weekly and Business Week.
Follow Helena on Twitter @hmschwenk
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