insights on... analytics

the MWD view

As the power of data becomes an increasingly obvious enabler for both improving performance and driving product and business model transformation, the value of analytics and information management has become paramount.

Our research and consulting services help you make sense of technology trends, find the right partners, and make the right practical calls as you build your own capability.

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The Big Data Challenge

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CIO Event

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Navigating the Big Data landscape

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7 steps to customer analytics excellence

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Digital Enterprise

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mining customer insights

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Social analytics resources - free report download

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Social analytics webcasts

from the blog

Watson Analytics: getting creative with the data preparation and analysis process

Last week at IBM’s Business Analytics Live event the company gave an introduction to Watson Analytics, its cloud-based natural language analytics service that enables business users to ask [...]

Bullet-proof SQL – Hadoop’s real battleground

Ever since Hadoop’s second generation release in late 2013 brought it closer to enterprise capability acceptance, the blogosphere has been ringing with the sound of commentators proclaiming what was [...]

How is your business tackling the Big Data challenge?

Today’s business landscape is being deluged by data. Chief Marketing Officers (CMOs) have an unprecedented opportunity to harness it to address a wide variety of marketing challenges. For [...]

Birst steps up European efforts with AWS partnership

Birst, the cloud BI vendor, has today announced an extension of its Amazon Web Services (AWS) partnership that will see the company offer an Ireland-based data centre on which to run its cloud [...]

Teradata acquires more Big Data tech, but what will it do with what it already has?

My colleague Helena Schwenk and I have been tracking movement in the fast-changing Big Data management market. As we’ve said in our recent vendor landscape report and webinar, big name vendors have [...]

premium research

Amazon Web Services: Bringing Big Data to (most of) the masses

Published: 29 Aug 14

Many organisations are tempted by what Big Data analytics has to offer, but are put off by the up-front investment required to put together their own on-premise architecture. But where legacy [...]

Has Salesforce hit the (Exact) predictive intelligence Target?

Published: 19 Aug 14

When Salesforce acquired ExactTarget in June last year, most of the media attention focused on how the software-as-a-services CRM giant had picked up a leading email marketing technology platform to [...]

On the Radar: ZapFi

Published: 29 Jul 14

Luxembourg-based ZapFi offers a mobile marketing platform for network operators and consumer brands.

This On the Radar briefing note follows a simple “ten questions” format, which we [...]

On the Radar: MapR

Published: 22 Jul 14

MapR provides a distribution of Apache Hadoop which comprises an ecosystem of more than 20 tools (including pure Hadoop, other related Apache tools, and open source offerings from elsewhere), all [...]

Webinar replay: Navigating the Big Data landscape

Published: 16 Jul 14

Join Craig Wentworth and Neil Ward-Dutton for an expert presentation and Q&A discussion.

The range of data management technologies being positioned within the Big Data marketplace has [...]

meet the lead analyst

Helena Schwenk, Principal Analyst

Helena is a highly accomplished IT industry analyst with over 20 years’ industry experience – the first six as a practitioner, and the last 14 as an analyst. At MWD Helena leads the Customer Analytics research program advising clients on how best to apply analytic practices and technologies to help drive business and marketing initiatives for enhancing customer loyalty and advocacy, growing the customer base, maximising lifetime value and helping build a differentiated customer experience. Her research agenda covers topics such as predictive analytics; social, web and mobile analytics; personalisation, real time decisioning and examining the role that Big Data analytics plays in underpinning these cross functional efforts.

As part of her role Helena provides authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, best practice, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as CIO.com, Computer Weekly and Business Week.

 Follow Helena on Twitter @hmschwenk

get in touch

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Email: sales@mwdadvisors.com

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