discovering and acting on insights

the MWD view

As the power of data becomes an increasingly obvious enabler for both improving performance and driving product and business model transformation, the value of analytics and information management has become paramount.

Our research and consulting services help you make sense of technology trends, find the right partners, and make the right practical calls as you build your own capability.


Digital Enterprise Horizons


Interviews with Digital leaders


Navigating the Big Data landscape


7 steps to customer analytics excellence


Digital Enterprise


mining customer insights


Social analytics resources - free report download

from the blog

Big Data, small devices, same cloud

Last week’s Cloud Expo Europe was again ‘co-located’ (see what they did there…?) with Data Centre World meaning that, as a trade fair, exhibitors collectively covered everything from fuel [...]

Cometh the data, cometh the opportunity – the inexorable rise of data-driven analytics in healthcare insurance

Like all industries, the business of insurance is evolving to capitalise on the affordances of a data economy – and healthcare insurance is no different. Companies riding the transformational waves [...]

LV’s secret to analytics success: the marketing and analytics team double act

At the end of last month I had the pleasure of participating in the Customer Analytics for Retail Financial Services conference in London. It was a well attended event with representatives from the [...]

Helping tame the Big Data Analytics ‘wild west’

This week my colleague Craig Wentworth and I are running a webinar on Driving Value out of Big Data.  We’re sure it’s going to be an interesting event since it helps shine a light on how data, in [...]

Driving value from Big Data Analytics

How much insight can your business derive from the data it gathers? In today’s digital economy, data comes from a vast array of sources from both inside and outside your organisation: some you’re [...]

premium research

Big Data and Analytics: CMO perspectives

Published: 16 Mar 15

How are CMOs tackling the Big Data challenge? What's the truth of the CMO / CIO relationship? Where are technology investments being focused? Is there a really a skills gap related to analytics and [...]

Omnifone delivers Music-as-a-Service with Amazon Web Services

Published: 06 Mar 15

This report examines cloud-based music services provider Omnifone’s use of over 20 Amazon Web Services (AWS) offerings to deliver a globally-consistent, low-latency, highly-available digital music [...]

Getting started with Predictive Analytics

Published: 26 Feb 15

Interest in and adoption of predictive analytics are on the rise, as more and more organisations look to generate forward-looking, actionable insights for business advantage. Yet despite the high [...]

Webinar replay: Driving value from Big Data Analytics

Published: 11 Feb 15

Join Craig Wentworth and Helena Schwenk for an expert presentation and Q&A discussion.

How much insight can your business derive from the data it gathers? In today’s digital economy, [...]

Digital Leaders interview: Myron Hrycyk, Group CIO, Severn Trent plc

Published: 10 Feb 15

The third in our series of interviews with Digital Leaders continues with this in-depth interview with Myron Hrycyk, Group CIO at Severn Trent plc. Over the course of his conversation with MWD's Neil [...]

meet the lead analyst

Helena Schwenk, Principal Analyst

Helena is a highly accomplished IT industry analyst with over 20 years’ industry experience – the first six as a practitioner, and the last 14 as an analyst. At MWD Helena leads the Customer Analytics research program advising clients on how best to apply analytic practices and technologies to help drive business and marketing initiatives for enhancing customer loyalty and advocacy, growing the customer base, maximising lifetime value and helping build a differentiated customer experience. Her research agenda covers topics such as predictive analytics; social, web and mobile analytics; personalisation, real time decisioning and examining the role that Big Data analytics plays in underpinning these cross functional efforts.

As part of her role Helena provides authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, best practice, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as, Computer Weekly and Business Week.

 Follow Helena on Twitter @hmschwenk

get in touch

If you'd like to find out more about how we can help you through our research and advisory services, please contact our sales team using the details below:

Tel: +44 (0) 208 099 4401

stay in touch

If you'd like to receive updates about the latest analytics and information management industry news, MWD research reports and events, sign up for our newsletter here.
>> View recent issues
Hint: Please don't subscribe using generic email addresses like as we won't be able to email you.

You can unsubscribe from our newsletter at any time.