Last weeks Cloud Expo Europe was again co-located (see what they did there ?) with Data Centre World meaning that, as a trade fair, exhibitors collectively covered everything from fuel [...]
Like all industries, the business of insurance is evolving to capitalise on the affordances of a data economy and healthcare insurance is no different. Companies riding the transformational waves [...]
At the end of last month I had the pleasure of participating in the Customer Analytics for Retail Financial Services conference in London. It was a well attended event with representatives from the [...]
This week my colleague Craig Wentworth and I are running a webinar on Driving Value out of Big Data. Were sure its going to be an interesting event since it helps shine a light on how data, in [...]
How much insight can your business derive from the data it gathers? In todays digital economy, data comes from a vast array of sources from both inside and outside your organisation: some youre [...]
Published: 16 Mar 15
How are CMOs tackling the Big Data challenge? What's the truth of the CMO / CIO relationship? Where are technology investments being focused? Is there a really a skills gap related to analytics and [...]Omnifone delivers Music-as-a-Service with Amazon Web Services
Published: 06 Mar 15
This report examines cloud-based music services provider Omnifone’s use of over 20 Amazon Web Services (AWS) offerings to deliver a globally-consistent, low-latency, highly-available digital music [...]Getting started with Predictive Analytics
Published: 26 Feb 15
Interest in and adoption of predictive analytics are on the rise, as more and more organisations look to generate forward-looking, actionable insights for business advantage. Yet despite the high [...]Webinar replay: Driving value from Big Data Analytics
Published: 11 Feb 15
Join Craig Wentworth and Helena Schwenk for an expert presentation and Q&A discussion.
How much insight can your business derive from the data it gathers? In today’s digital economy, [...]
Published: 10 Feb 15
The third in our series of interviews with Digital Leaders continues with this in-depth interview with Myron Hrycyk, Group CIO at Severn Trent plc. Over the course of his conversation with MWD's Neil [...]
meet the lead analyst
Helena Schwenk, Principal Analyst
Helena is a highly accomplished IT industry analyst with over 20 years’ industry experience – the first six as a practitioner, and the last 14 as an analyst. At MWD Helena leads the Customer Analytics research program advising clients on how best to apply analytic practices and technologies to help drive business and marketing initiatives for enhancing customer loyalty and advocacy, growing the customer base, maximising lifetime value and helping build a differentiated customer experience. Her research agenda covers topics such as predictive analytics; social, web and mobile analytics; personalisation, real time decisioning and examining the role that Big Data analytics plays in underpinning these cross functional efforts.
As part of her role Helena provides authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, best practice, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as CIO.com, Computer Weekly and Business Week.
Follow Helena on Twitter @hmschwenk
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