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As the power of data becomes an increasingly obvious enabler for both improving performance and driving product and business model transformation, the value of analytics and information management has become paramount.

Our research and consulting services help you make sense of technology trends, find the right partners, and make the right practical calls as you build your own capability.

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from the blog

Birst steps up European efforts with AWS partnership

Birst, the cloud BI vendor, has today announced an extension of its Amazon Web Services (AWS) partnership that will see the company offer an Ireland-based data centre on which to run its cloud [...]

Teradata acquires more Big Data tech, but what will it do with what it already has?

My colleague Helena Schwenk and I have been tracking movement in the fast-changing Big Data management market. As we’ve said in our recent vendor landscape report and webinar, big name vendors have [...]

Overwhelmed by the volume of Big Data information out there? Step this way…

It’s ironic, isn’t it? Wading through all the information that’s out there about Big Data is probably as overwhelming as trying to make sense of all the data in your own business [...]

Microstrategy World 2014: new product packaging, courting LOB users and raising its profile

This week in Barcelona Microstrategy held its European user convention where around 1,200 delegates congregated to hear the company, partners and customers showcase the latest from the BI vendor. [...]

The Big Big Data vendor landscape

According to a report produced by CB Insights and IPO advisors Orrick, between 2008-12 VC firms pumped around $5bn of venture capital into Big Data technology vendors. The first half of 2013 alone [...]

premium research

Has Salesforce hit the (Exact) predictive intelligence Target?

Published: 19 Aug 14

When Salesforce acquired ExactTarget in June last year, most of the media attention focused on how the software-as-a-services CRM giant had picked up a leading email marketing technology platform to [...]

On the Radar: ZapFi

Published: 29 Jul 14

Luxembourg-based ZapFi offers a mobile marketing platform for network operators and consumer brands.

This On the Radar briefing note follows a simple “ten questions” format, which we [...]

On the Radar: MapR

Published: 22 Jul 14

MapR provides a distribution of Apache Hadoop which comprises an ecosystem of more than 20 tools (including pure Hadoop, other related Apache tools, and open source offerings from elsewhere), all [...]

Webinar replay: Navigating the Big Data landscape

Published: 16 Jul 14

Join Craig Wentworth and Neil Ward-Dutton for an expert presentation and Q&A discussion.

The range of data management technologies being positioned within the Big Data marketplace has [...]

On the Radar: Birst

Published: 16 Jul 14

Birst is a multi-tenant Software-as-a-Service (SaaS) provider of data warehousing, BI, and analytics for both public and private cloud deployments.

This On the Radar briefing note follows a [...]

meet the lead analyst

Helena Schwenk, Principal Analyst

Helena is a highly accomplished IT industry analyst with over 20 years’ industry experience – the first six as a practitioner, and the last 14 as an analyst. At MWD Helena leads the Customer Analytics research program advising clients on how best to apply analytic practices and technologies to help drive business and marketing initiatives for enhancing customer loyalty and advocacy, growing the customer base, maximising lifetime value and helping build a differentiated customer experience. Her research agenda covers topics such as predictive analytics; social, web and mobile analytics; personalisation, real time decisioning and examining the role that Big Data analytics plays in underpinning these cross functional efforts.

As part of her role Helena provides authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, best practice, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as CIO.com, Computer Weekly and Business Week.

 Follow Helena on Twitter @hmschwenk

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