Last week at IBM’s Business Analytics Live event the company gave an introduction to Watson Analytics, its cloud-based natural language analytics service that enables business users to ask [...]
Ever since Hadoops second generation release in late 2013 brought it closer to enterprise capability acceptance, the blogosphere has been ringing with the sound of commentators proclaiming what was [...]
Today’s business landscape is being deluged by data. Chief Marketing Officers (CMOs) have an unprecedented opportunity to harness it to address a wide variety of marketing challenges. For [...]
Birst, the cloud BI vendor, has today announced an extension of its Amazon Web Services (AWS) partnership that will see the company offer an Ireland-based data centre on which to run its cloud [...]
My colleague Helena Schwenk and I have been tracking movement in the fast-changing Big Data management market. As weve said in our recent vendor landscape report and webinar, big name vendors have [...]
Published: 29 Aug 14
Many organisations are tempted by what Big Data analytics has to offer, but are put off by the up-front investment required to put together their own on-premise architecture. But where legacy [...]Has Salesforce hit the (Exact) predictive intelligence Target?
Published: 19 Aug 14
When Salesforce acquired ExactTarget in June last year, most of the media attention focused on how the software-as-a-services CRM giant had picked up a leading email marketing technology platform to [...]On the Radar: ZapFi
Published: 29 Jul 14
Luxembourg-based ZapFi offers a mobile marketing platform for network operators and consumer brands.
This On the Radar briefing note follows a simple “ten questions” format, which we [...]
Published: 22 Jul 14
MapR provides a distribution of Apache Hadoop which comprises an ecosystem of more than 20 tools (including pure Hadoop, other related Apache tools, and open source offerings from elsewhere), all [...]Webinar replay: Navigating the Big Data landscape
Published: 16 Jul 14
Join Craig Wentworth and Neil Ward-Dutton for an expert presentation and Q&A discussion.
The range of data management technologies being positioned within the Big Data marketplace has [...]
meet the lead analyst
Helena Schwenk, Principal Analyst
Helena is a highly accomplished IT industry analyst with over 20 years’ industry experience – the first six as a practitioner, and the last 14 as an analyst. At MWD Helena leads the Customer Analytics research program advising clients on how best to apply analytic practices and technologies to help drive business and marketing initiatives for enhancing customer loyalty and advocacy, growing the customer base, maximising lifetime value and helping build a differentiated customer experience. Her research agenda covers topics such as predictive analytics; social, web and mobile analytics; personalisation, real time decisioning and examining the role that Big Data analytics plays in underpinning these cross functional efforts.
As part of her role Helena provides authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, best practice, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as CIO.com, Computer Weekly and Business Week.
Follow Helena on Twitter @hmschwenk
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