This week Salesforce used its flagship user conference Dreamforce to announce the release of its first Cloud Analytics offering: Wave. This is a significant announcement for the CRM giant since the [...]
Last week at IBM’s Business Analytics Live event the company gave an introduction to Watson Analytics, its cloud-based natural language analytics service that enables business users to ask [...]
Ever since Hadoops second generation release in late 2013 brought it closer to enterprise capability acceptance, the blogosphere has been ringing with the sound of commentators proclaiming what was [...]
Today’s business landscape is being deluged by data. Chief Marketing Officers (CMOs) have an unprecedented opportunity to harness it to address a wide variety of marketing challenges. For [...]
Birst, the cloud BI vendor, has today announced an extension of its Amazon Web Services (AWS) partnership that will see the company offer an Ireland-based data centre on which to run its cloud [...]
Published: 15 Oct 14
ExtraHop provides a platform for capturing, decoding and analysing network wire data in real time for the purposes of business and IT Operations Analytics. It can also stream this data to a NoSQL [...]Oracle advances its analytics; convergence remains key
Published: 15 Oct 14
Oracle recently briefed Helena Schwenk on its Business Analytics portfolio, providing a detailed overview of its performance, strategy and future product roadmap. There was a lot to take in during [...]Digital Leaders interview: Jora Gill, Chief Digital Officer, The Economist Group
Published: 08 Oct 14
Published: 29 Aug 14
Many organisations are tempted by what Big Data analytics has to offer, but are put off by the up-front investment required to put together their own on-premise architecture. But where legacy [...]Has Salesforce hit the (Exact) predictive intelligence Target?
Published: 19 Aug 14
When Salesforce acquired ExactTarget in June last year, most of the media attention focused on how the software-as-a-services CRM giant had picked up a leading email marketing technology platform to [...]
meet the lead analyst
Helena Schwenk, Principal Analyst
Helena is a highly accomplished IT industry analyst with over 20 years’ industry experience – the first six as a practitioner, and the last 14 as an analyst. At MWD Helena leads the Customer Analytics research program advising clients on how best to apply analytic practices and technologies to help drive business and marketing initiatives for enhancing customer loyalty and advocacy, growing the customer base, maximising lifetime value and helping build a differentiated customer experience. Her research agenda covers topics such as predictive analytics; social, web and mobile analytics; personalisation, real time decisioning and examining the role that Big Data analytics plays in underpinning these cross functional efforts.
As part of her role Helena provides authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, best practice, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as CIO.com, Computer Weekly and Business Week.
Follow Helena on Twitter @hmschwenk
get instant insightsaccess all our premium analytics & information management reports
get in touch
If you'd like to find out more about how we can help you through our research and advisory services, please contact our sales team using the details below:Tel: +44 (0) 208 099 4401
stay in touch
If you'd like to receive updates about the latest analytics and information management industry news, MWD research reports and events, sign up for our newsletter here.
>> View recent issues
Hint: Please don't subscribe using generic email addresses like firstname.lastname@example.org as we won't be able to email you.
You can unsubscribe from our newsletter at any time.