insights on... analytics

the MWD view

As the power of data becomes an increasingly obvious enabler for both improving performance and driving product and business model transformation, the value of analytics and information management has become paramount.

Our research and consulting services help you make sense of technology trends, find the right partners, and make the right practical calls as you build your own capability.

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Customer Analytics Pulse

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7 steps to customer analytics excellence

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Digital Enterprise

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mining customer insights

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Social analytics resources - free report download

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Social analytics webcasts

from the blog

Teradata looks to build bridges and cross the Big Data divide

At its European Universe conference last week, data warehousing giant Teradata unveiled a number of enhancements to its core data management offerings. Alongside announcements about the Teradata 15 [...]

Are you responsible for knowing what makes your customers tick? Then please take this survey.

Tapping into Customer Analytics holds huge potential for businesses of all shapes and sizes by helping uncover hidden insights and useful nuggets of information about your most prized assets – your [...]

BlueKai provides Oracle Marketing Cloud with a rich source of digital customer data

Last week Oracle acquired Data Management Platform (DMP) vendor BlueKai for an undisclosed amount. The company’s offering provides a centralised repository of customer and audience data in the cloud [...]

Predictive Analytics: What is it and why should I care?

Most organisations strive to understand how their business is performing, but what if you could go one better and have the power to anticipate and predict events, opportunities or issues that might [...]

Actian: re-defining itself in a Big Data era

Actian (formerly known as Ingres) recently held a roundtable event in London moderated by the company’s CEO and CTO, Steve Shine and Mike Hoskins respectively. The gathering was designed as an [...]

premium research

On the Radar: Localytics

Published: 15 Apr 14

US-headquartered Localytics provides a cloud-based marketing and analytics platform for both mobile and web apps.

This On the Radar briefing note follows a simple "ten questions" format, [...]

On the Radar: Sentiment

Published: 09 Apr 14

UK-based Sentiment provides a hosted social media monitoring and analysis platform designed to promote customer engagement and drive social sales leads.

This On the Radar briefing note [...]

Big Data: What is it and why should I care?

Published: 28 Mar 14

Many organisations are sitting on potential goldmines of hard-to-access data that's long been too costly to surface by traditional means. In addition, they're more than likely facing a deluge of new [...]

On the Radar: DataSift

Published: 24 Mar 14

DataSift is a cloud-based platform that aggregates and processes social data at scale, delivering it to enterprises, agencies, brands and technology companies for further use and [...]

[Webinar replay] The Digital Enterprise Shift: Why it matters, and how you can avoid being sidelined

Published: 18 Mar 14

Join MWD's co-founder and Research Director Neil Ward-Dutton as he discusses how digital technologies are changing the game, and how businesses need to deliver more joined-up, high-quality customer [...]

meet the lead analyst

Helena Schwenk, Principal Analyst

Helena is a highly accomplished IT industry analyst with over 20 years’ industry experience – the first six as a practitioner, and the last 14 as an analyst. At MWD Helena leads the Customer Analytics research program advising clients on how best to apply analytic practices and technologies to help drive business and marketing initiatives for enhancing customer loyalty and advocacy, growing the customer base, maximising lifetime value and helping build a differentiated customer experience. Her research agenda covers topics such as predictive analytics; social, web and mobile analytics; personalisation, real time decisioning and examining the role that Big Data analytics plays in underpinning these cross functional efforts.

As part of her role Helena provides authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, best practice, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as CIO.com, Computer Weekly and Business Week.

 Follow Helena on Twitter @hmschwenk

get in touch

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Email: sales@mwdadvisors.com

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