Our research suggests that whilst many organisations understand the value and power of predictive analytics and its potential impact on business efficiencies, competitive advantage and revenue [...]
I was at Amazon Web Services re:Invent 2014 conference in Las Vegas last week. There, the company made a slew of new service announcements some focusing on application development and deployment [...]
Last week my colleague Craig Wentworth and I spoke at the inaugural #CMOEvent near Silverstone in the UK. It was an enjoyable and interactive day with marketing attendees from several industries and [...]
This week Salesforce used its flagship user conference Dreamforce to announce the release of its first Cloud Analytics offering: Wave. This is a significant announcement for the CRM giant since the [...]
Last week at IBM’s Business Analytics Live event the company gave an introduction to Watson Analytics, its cloud-based natural language analytics service that enables business users to ask [...]
Published: 28 Oct 14
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A successful [...]
Published: 15 Oct 14
ExtraHop provides a platform for capturing, decoding and analysing network wire data in real time for the purposes of business and IT Operations Analytics. It can also stream this data to a NoSQL [...]Oracle advances its analytics; convergence remains key
Published: 15 Oct 14
Oracle recently briefed Helena Schwenk on its Business Analytics portfolio, providing a detailed overview of its performance, strategy and future product roadmap. There was a lot to take in during [...]Digital Leaders interview: Jora Gill, Chief Digital Officer, The Economist Group
Published: 08 Oct 14
Published: 29 Aug 14
Many organisations are tempted by what Big Data analytics has to offer, but are put off by the up-front investment required to put together their own on-premise architecture. But where legacy [...]
meet the lead analyst
Helena Schwenk, Principal Analyst
Helena is a highly accomplished IT industry analyst with over 20 years’ industry experience – the first six as a practitioner, and the last 14 as an analyst. At MWD Helena leads the Customer Analytics research program advising clients on how best to apply analytic practices and technologies to help drive business and marketing initiatives for enhancing customer loyalty and advocacy, growing the customer base, maximising lifetime value and helping build a differentiated customer experience. Her research agenda covers topics such as predictive analytics; social, web and mobile analytics; personalisation, real time decisioning and examining the role that Big Data analytics plays in underpinning these cross functional efforts.
As part of her role Helena provides authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, best practice, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as CIO.com, Computer Weekly and Business Week.
Follow Helena on Twitter @hmschwenk
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