Today we published a report with our Principal Analyst for Analytics Helena Schwenk’s view on what we expect to see over the next 12 months in terms of Analytics adoption and practice, as well [...]
At its recent customer event held in London, Actuate CEO Pete Cittadini outlined a major overhaul of its market messaging. It’s an effort designed to give more clarity to Actuate’s [...]
I didn’t make it to IBMs Information-On-Demand (IOD) event in Las Vegas this year, but that’s not to say I didn’t keep up with the proceedings. Thanks to an active social media [...]
As far as events go, the Big Data & Analytics Innovation Summit held in Dublin recently certainly proved to be one of the better ones I’ve attended. The conference is designed to help [...]
Are you meeting your customers’ expectations? It’s a question that many of us should take time to ponder, especially since today’s customers are much more empowered, demanding and [...]
Published: 09 Dec 13
This report presents the MWD view on the top 5 trends in Analytics in 2014 and looks at what we can expect from this market over the next 12 months in terms of Analytics adoption and practice, as [...]Customer analytics profile: Adobe
Published: 28 Nov 13
In this report we provide an overview and analysis of Adobe's capabilities in the area of customer analytics. Adobe's Marketing Cloud and its associated analytics elements provide a broad and robust [...]The Digital Enterprise shift: Why it matters, and how you can avoid being sidelined
Published: 16 Oct 13
We constantly hear industry commentators talk about cloud computing, social business, mobile computing, big data or analytics. We also hear talk about how customers' expectations are changing and how [...]7 steps to customer experience excellence with analytics
Published: 09 Oct 13
As competition and cost pressures intensify, organisations of all sizes and across all industries recognise the need to improve the experiences their customers have with them at all points throughout [...]Customer analytics profile: IBM
Published: 30 Sep 13
IBM is one of the most established players in the enterprise customer analytics market, a position it has built up predominately through its industrious acquisition strategy snapping up players such [...]
meet the lead analyst
Helena Schwenk, Principal Analyst
Helena leads MWD's Analytics and Information Management research programme and looks at how organisations can best apply BI and analytic practices to help improve productivity, drive efficiencies and growth, and create a sustainable competitive advantage in their businesses. Her areas of expertise include advanced analytics, real time operational analytics, social and cloud BI as well as Big Data analytics. Helena combines six years of expertise as a former data warehousing practitioner with twelve years as an industry analyst. She has a wealth of experience providing authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as CIO.com, Computer Weekly and Business Week.
Follow Helena on Twitter @hmschwenk
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