As the power of data becomes an increasingly obvious enabler for both improving performance and driving product and business model transformation, the value of analytics and information management has become paramount. Our research and consulting services help you make sense of technology trends, find the right partners, and make the right practical calls as you build your own capability.
Last week Teradata ran its Integrated Marketing Management conference – Connect 2013 - in Londons O2. The event attracted around 1000 attendees combining prospects and customers from both [...]
SAP ran a virtual and global press and analyst event last night to announce the latest enhancement to its in-memory platform HANA, this time launching SAP HANA Enterprise Cloud. The name of the [...]
Last week, we (Helena Schwenk and Angela Ashenden) attended Salesforce.coms customer event in London, which this year was branded as the Customer Company Tour, replacing the previous CloudForce [...]
In an effort to cement its position in the social marketing space Adobe recently announced some key enhancements to its Adobe Social product suite during its Digital Marketing Summit in London. In [...]
Earlier this year Teradata rather quietly rebranded its Aprimo product line under the umbrella name Teradata Apps, in doing so associating the company’s industrial strength brand – a [...]
Published: 07 May 13
Big Data is one of the hottest trends in marketing circles. Although overused as a buzzword, Big Data is generally characterised by the large, varied and rapidly growing volume of information that [...]Teradata gets its apps together
Published: 23 Apr 13
In Brief – Earlier this year Teradata rather quietly rebranded its Aprimo product line under the umbrella name Teradata Apps, in doing so associating the company's industrial strength brand – a [...]On the Radar: 7
Published: 27 Feb 13
7 is a provider of cloud-based predictive customer interaction offerings. This report focuses on the company's Predictive Experience Platform that has been developed to support agent-assisted or [...]On the Radar: Revolution Analytics
Published: 07 Feb 13
Founded in 2007, Revolution Analytics is a provider of analytics products and services based on the open source R statistical language.
This On the Radar briefing note follows a simple [...]
Published: 31 Jan 13
In Brief - Earlier this month SAP launched Business Suite on HANA, providing capabilities to marry both transactional processing with analytics on its in-memory platform. In this briefing note Helena [...]
meet the lead analyst
Helena Schwenk, Principal Analyst
Helena leads MWD's Analytics and Information Management research programme and looks at how organisations can best apply BI and analytic practices to help improve productivity, drive efficiencies and growth, and create a sustainable competitive advantage in their businesses. Her areas of expertise include advanced analytics, real time operational analytics, social and cloud BI as well as Big Data analytics. Helena combines six years of expertise as a former data warehousing practitioner with twelve years as an industry analyst. She has a wealth of experience providing authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as CIO.com, Computer Weekly and Business Week.
Follow Helena on Twitter @hmschwenk
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