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As the power of data becomes an increasingly obvious enabler for both improving performance and driving product and business model transformation, the value of analytics and information management has become paramount.

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from the blog

A tale of two clouds from IBM and Box

Last week IBM and Box jointly announced a partnership that heralds a much closer working relationship between the two companies, and easier integration for their customers and developer communities [...]

Qlik kicks off a shift to platform provision with QIX

Qlik has just released its Qlik Analytics Platform: a developer platform aimed at software vendors and web developers wanting to harness components such as Qlik’s analytic engine, or build [...]

Influencing HR at IBM Smarter Workforce London

By Angela Ashenden and Helena Schwenk Last week was IBM’s Smarter Workforce London event, which targets HR professionals to showcase the company’s Kenexa products and strategy, and also to [...]

Rounding up Teradata’s big data portfolio

Formed in the late 1970s following a research partnership between the California Institute of Technology and Citibank’s Advanced Technology Group, Teradata spent much of its first two decades [...]

Widening the net for Teradata’s Integrated Marketing Cloud

Teradata held its annual Connect conference in London recently, and although the marketing applications vendor didn’t make any big announcements or major product updates it provided a useful [...]

premium research

Qlik expands its horizons, shifting from tools to platforms

Published: 25 Jun 15

Qlik has just released its Qlik Analytics Platform: a developer platform aimed at software vendors and web developers wanting to harness components such as Qlik's analytic engine, or build their own [...]

Teradata Unified Data Architecture places the warehouse at the centre of data gravity

Published: 18 Jun 15

Teradata's Unified Data Architecture provides a blueprint for a big data analytics environment designed to leverage decades of Teradata experience in data warehousing, alongside Hadoop as a [...]

IBM brings its Big Data and Analytics portfolio together under one roof

Published: 11 Jun 15

IBM's Analytics Platform is home to the company's big data infrastructure, management and analytics offerings. It's put together an extensive logical suite, covering many of the key capability [...]

Adobe Summit: taking analytics up a gear

Published: 23 May 15

During its recent EMEA Digital Marketing Summit, analytics once again played a big role in the story Adobe was telling. This time round the digital marketing software giant introduced two new [...]

Digital Leaders interview: Antoine de Kerviler, CIO, Eurostar

Published: 12 May 15

In this in-depth interview with Antoine de Kerviler, CIO at international rail company Eurostar, Neil Ward-Dutton explores how a passionate focus on customer service and the customer experience can [...]

meet the lead analyst

Helena Schwenk, Principal Analyst

Helena is a highly accomplished IT industry analyst with over 20 years’ industry experience – the first six as a practitioner, and the last 14 as an analyst. At MWD Helena leads the Customer Analytics research program advising clients on how best to apply analytic practices and technologies to help drive business and marketing initiatives for enhancing customer loyalty and advocacy, growing the customer base, maximising lifetime value and helping build a differentiated customer experience. Her research agenda covers topics such as predictive analytics; social, web and mobile analytics; personalisation, real time decisioning and examining the role that Big Data analytics plays in underpinning these cross functional efforts.

As part of her role Helena provides authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, best practice, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as, Computer Weekly and Business Week.

 Follow Helena on Twitter @hmschwenk

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