insights on... analytics

the MWD view

As the power of data becomes an increasingly obvious enabler for both improving performance and driving product and business model transformation, the value of analytics and information management has become paramount.

Our research and consulting services help you make sense of technology trends, find the right partners, and make the right practical calls as you build your own capability.


Predictive Analytics


Interviews with Digital leaders


Navigating the Big Data landscape


7 steps to customer analytics excellence


Digital Enterprise


mining customer insights


Social analytics resources - free report download


Social analytics webcasts

from the blog

Increase your predictive analytics’ impact : quantify the expected benefits

Our research suggests that whilst many organisations understand the value and power of predictive analytics and its potential impact on business efficiencies, competitive advantage and revenue [...]

Re:Invent reviewed

I was at Amazon Web Services’ re:Invent 2014 conference in Las Vegas last week. There, the company made a slew of new service announcements – some focusing on application development and deployment [...]

It’s big and it’s clever – how savvy marketers hit the target with Big Data and Analytics

Last week my colleague Craig Wentworth and I spoke at the inaugural #CMOEvent near Silverstone in the UK. It was an enjoyable and interactive day with marketing attendees from several industries and [...]

Salesforce catches a Wave and rolls out Salesforce Cloud Analytics

This week Salesforce used its flagship user conference Dreamforce to announce the release of its first Cloud Analytics offering: Wave. This is a significant announcement for the CRM giant since the [...]

Watson Analytics: getting creative with the data preparation and analysis process

Last week at IBM’s Business Analytics Live event the company gave an introduction to Watson Analytics, its cloud-based natural language analytics service that enables business users to ask [...]

premium research

Digital Leaders interview: Jos Creese, Chief Digital Officer, Hampshire County Council

Published: 25 Nov 14

The second in our series of interviews with Digital Leaders continues with this in-depth interview with Jos Creese, Chief Digital Officer at the UK's Hampshire County Council. Over the course of his [...]

Building a business case for Predictive Analytics

Published: 28 Oct 14

This premium report is available for FREE download until November 30, 2014. All you need is a free member account. Follow the instructions on this page to get started.

A successful [...]

On the Radar: ExtraHop

Published: 15 Oct 14

ExtraHop provides a platform for capturing, decoding and analysing network wire data in real time for the purposes of business and IT Operations Analytics. It can also stream this data to a NoSQL [...]

Oracle advances its analytics; convergence remains key

Published: 15 Oct 14

Oracle recently briefed Helena Schwenk on its Business Analytics portfolio, providing a detailed overview of its performance, strategy and future product roadmap. There was a lot to take in during [...]

Digital Leaders interview: Jora Gill, Chief Digital Officer, The Economist Group

Published: 08 Oct 14

Jora Gill

meet the lead analyst

Helena Schwenk, Principal Analyst

Helena is a highly accomplished IT industry analyst with over 20 years’ industry experience – the first six as a practitioner, and the last 14 as an analyst. At MWD Helena leads the Customer Analytics research program advising clients on how best to apply analytic practices and technologies to help drive business and marketing initiatives for enhancing customer loyalty and advocacy, growing the customer base, maximising lifetime value and helping build a differentiated customer experience. Her research agenda covers topics such as predictive analytics; social, web and mobile analytics; personalisation, real time decisioning and examining the role that Big Data analytics plays in underpinning these cross functional efforts.

As part of her role Helena provides authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, best practice, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as, Computer Weekly and Business Week.

 Follow Helena on Twitter @hmschwenk

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