discovering and acting on insights

the MWD view

As the power of data becomes an increasingly obvious enabler for both improving performance and driving product and business model transformation, the value of analytics and information management has become paramount.

Our research and consulting services help you make sense of technology trends, find the right partners, and make the right practical calls as you build your own capability.


Digital Enterprise Horizons


Interviews with Digital leaders


Navigating the Big Data landscape


7 steps to customer analytics excellence


Digital Enterprise


mining customer insights


Social analytics resources - free report download


Social analytics webcasts

from the blog

Microsoft swoops for Revolution Analytics: another boost for the mainstreaming of R

At the end of last week Microsoft announced its intention to acquire Revolution Analytics, a commercial software provider of the open source R statistical programming language. [...]

Oracle picks up a digital marketing Christmas present: Datalogix

Yesterday Oracle announced its acquisition of Datalogix; a Colorado, US based marketing data technology company that helps brands and online publishers connect to offline consumer purchase data. [...]

OpenText snaps up Actuate to plug analytics gap

Last week OpenText announced its intention to acquire Actuate, the open source embedded analytics company for around $330 million. The deal is expected to close in the first quarter of 2015. News of [...]

Increase your predictive analytics’ impact : quantify the expected benefits

Our research suggests that whilst many organisations understand the value and power of predictive analytics and its potential impact on business efficiencies, competitive advantage and revenue [...]

Re:Invent reviewed

I was at Amazon Web Services’ re:Invent 2014 conference in Las Vegas last week. There, the company made a slew of new service announcements – some focusing on application development and deployment [...]

premium research

Making sense of Qlik Sense

Published: 22 Jan 15

Qlik Sense is Qlik's next generation data discovery and self-service data visualisation platform. Contrary to popular belief it is not in fact the next version of QlikView, but a complementary [...]

Digital Enterprise Horizons, 2015+

Published: 02 Dec 14

How are organisations looking to develop their investments in technology to support Digital Enterprise shifts in 2015 and beyond, and how are technology vendors going to support and promote those [...]

Clinical Research Network transforms its clinical trial process through BI apps

Published: 30 Nov 14

This report examines the rollout of a series of self-service business intelligence (BI) apps that are available to researchers, the life science industry and health professionals within the Clinical [...]

Digital Leaders interview: Jos Creese, Chief Digital Officer, Hampshire County Council

Published: 25 Nov 14

The second in our series of interviews with Digital Leaders continues with this in-depth interview with Jos Creese, Chief Digital Officer at the UK's Hampshire County Council. Over the course of his [...]

Building a business case for Predictive Analytics

Published: 28 Oct 14

This premium report is available for FREE download until November 30, 2014. All you need is a free member account. Follow the instructions on this page to get started.

A successful [...]

meet the lead analyst

Helena Schwenk, Principal Analyst

Helena is a highly accomplished IT industry analyst with over 20 years’ industry experience – the first six as a practitioner, and the last 14 as an analyst. At MWD Helena leads the Customer Analytics research program advising clients on how best to apply analytic practices and technologies to help drive business and marketing initiatives for enhancing customer loyalty and advocacy, growing the customer base, maximising lifetime value and helping build a differentiated customer experience. Her research agenda covers topics such as predictive analytics; social, web and mobile analytics; personalisation, real time decisioning and examining the role that Big Data analytics plays in underpinning these cross functional efforts.

As part of her role Helena provides authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, best practice, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as, Computer Weekly and Business Week.

 Follow Helena on Twitter @hmschwenk

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