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Can Ed garner some of Greg's success?
Tuesday, August 26, 2008 by admin
Just before I went on holiday I got a note from Mike Lees, Senior Director of BPM Product Marketing at Software AG. He’s one of the authors of BPM for Dummies, alerting me to Ed N. Sand. Ed is a caricature COO being used by Software AG to help promote the BPM for Dummies book that was written by Mike and two colleagues – and, by association, Software AG’s BPM and other technology offerings.
Creating fictional characters to promote products is hardly new, of course, and it even has precedence in the enterprise software world – look at Greg the Architect. Greg was a pretty big hit for TIBCO in 2007, with one of the spoof videos receiving over 70000 views on YouTube. A pretty successful attempt at creating a social object in a niche space, if you ask me.
It can hardly be a coincidence, given Greg’s success, that one of its major competitors has now created Ed. However right now, Ed needs some love. At the moment, Ed’s LinkedIn profile still has 0 connections…
Posted in BPM