Interviewing Avaya on Communications-Enabled Business Processes (CEBP)

Friday, October 31, 2008 by admin

The other week I participated in a podcast interview with Avaya’s Gordon Loader, discussing Communication-Enabled Business Processes (CEBP). This is something that Avaya’s been talking about for some time, but it’s only recently that it’s taken a little more form as an idea. The confluence of trends in collaboration, unified communications and BPM is something that’s very interesting to us, given our active collaboration and BPM research programmes.

In the interview, Gordon and I discuss what CEBP is; why it’s interesting; what the potential benefits are; and we also touch a little on how you can get started in exploring where CEBP might add value in your organisation. We talk not only about the kind of “firefighting” scenarios that come most immediately to mind (using telephony and/or messaging to make contact with people when there’s some kind of process problem that needs urgent resolution) – but also process scenarios related to sales and marketing, product development, and more. It’s worth a listen, I think!

You can find the podcast interview here (though you’ll need to register with ETM as a subscriber to access the audio itself). The title of the page is a little misleading, as we don’t just talk about “how Avaya defines CEBP”…don’t let that put you off.

Posted in BPM, Collaboration