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Google expands partner strategy for Google Apps
Wednesday, January 14, 2009 by Angela Ashenden
Google today announced a new reseller program for the business version of its collaboration suite, Google Apps Premier Edition. The program allows partners to resell the suite, bundling additional services and support with it where required. This move highlights the continuing momentum of Google in this space, as the company works to build its credibility and profile in the enterprise marketplace, challenging the software industry giants IBM and Microsoft. A strong partner network will be a useful weapon in this strategy, both in terms of an expanded distribution channel, and in terms of technology partners who develop solutions on top of – or integrate existing solutions with – the Google Apps technology.
Read our On The Radar report on Google Enterprise, and see how it compares against the rest of the collaboration software market in our interactive online vendor comparison tool.
Posted in Collaboration