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TIBCO, Enterprise 3.0 and the two-second advantage

At TIBCO’s TUCON user conference a couple of weeks back, CEO Vivek Ranadivé unveiled the themes that his company plans to use to anchor its marketing over the next year at least: Enterprise 3.0 and the “two-second advantage”. Unsurprisingly given his predilection for publishing books that provide the backstories for his company’s direction (see The [...]