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Jive continues its momentum in the social software market
Tuesday, June 15, 2010 by Angela Ashenden
At the Enterprise 2.0 conference this week, social software vendor Jive Software made a series of announcements designed to cement its position at the forefront of today’s social software market – both in terms of its share and profile within the market, and as an innovator and market driver in the space. Two of the announcements were particularly significant:
- Jive What Matters – a new dashboard which aggregates relevant information from a variety of sources including Jive Social Business Software and social sources such as Twitter – is a new release designed to help users get to grips with the vast amount of information that continues to flow towards them, particularly in the social world of realtime notifications and alerts.
- Jive Apps Market - an applications market place (as the name suggests) which enables third-party developers to build and sell applications on top of the Jive Social Business Software platform, to support specific industry needs or business functions.
Other announcements included a partnership with CSC in conjunction with the Jive Apps Market launch (under which CSC has agreed to resell Jive’s solutions as well as committing to develop mobile applications based on the Jive SBS platform), Jive’s licensing of Twitter Firehose (Twitter’s unrestricted data streaming API) to support Jive What Matters, and the availability of the SaaS-based, hosted version of Jive SBS on the Google Apps Marketplace.
It is clear from these announcements – and the fast-paced momentum at the company at present – that Jive Software is determined to carve out a leadership position in the social software market, making it the first choice independent vendor for organisations looking at how they can leverage this technology, and lifting it beyond the realms of the small start-up towards the serious enterprise deals usually reserved for the likes of Microsoft and IBM. As I’ve discussed in previous posts (e.g. Jive Software announces $12 million in new funding and Starting 2010 with a flourish: Jive acquires Filtrbox), the company has achieved significant revenue growth over the last couple of years, and appears to be comfortably on course for an IPO – which is widely expected for early 2011, although there has been no official confirmation as yet. In particular, it is reassuring to see a company that is able to balance its enthusiasm for a new wave of technology like social software with an understanding of the practical requirements and expectations within a large enterprise – and it is this, fundamentally, which is fuelling its success in such a highly competitive, fragmented, and poorly understood marketplace.
See our On The Radar report on Jive.
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