New event launched today: Reinventing Customer Experiences with BPM
After a couple of months of intense work we’re launching a new MWD Insights event – Reinventing Customer Experiences with BPM – online today, and you can find it here!
When we ask organisations which business areas are most important for process improvement, we see strong consistency in responses: the areas which touch the customer. Organisations are realising that their current CRM investments haven’t enabled them to deliver the customer experiences they want to deliver. There’s growing realisation that an outside in, customer-focused view can yield valuable insights and highlight opportunities for improvement in a way that the inside out perspective typically taken by yesterday’s CRM implementations couldn’t.
That’s why we decided to focus our second Insights online event specifically on how organisations are using BPM initiatives to address the issue of customer experience.
Anyone can access all the content – the keynote and the accompanying (and really cool, IMHO) series of case study interviews – for FREE. All you need to do is ensure you’ve signed up for our Guest Pass registration.
If your organisation is looking at how to improve its customer experience, you should really take a look at this event. The keynote is 35 minutes long and each case study is roughly 30 minutes long – but because this is an on-demand, online event you can take it at a pace to suit you. Watch a session today, and come back whenever you like to get the others! The content will be online for 12 months. You can start today with my keynote and interviews with Irish Life Corporate Business and Pinnacle People. We’ll be adding more case studies shortly… watch this space.
If you do have time, we’d love to get your feedback about the event so we can improve for next time. There’s a simple form on the event home page, and anyone providing feedback is entitled to a discount off our related premium BPM research reports as a thank-you.
The last thing to say here is that we couldn’t provide this event to you for free without support for our platinum sponsor Pegasystems, and our Gold sponsors Appian, Global 360, and Nimbus Partners. Please take a moment to look at their resources on the event site too – each sponsor has a separate booth page.
Posted by Neil Ward-Dutton on June 28, 2010
[...] carried out the interviews for an online event we launched at the end of June called Reinventing customer experiences with BPM. You can find the event hereand access all the [...]