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IBM bolsters its analytic application capabilities with Unica
It’s been a couple of weeks since IBM announced it wanted to buy marketing automation software provider Unica for $480 million. Coincidentally it just so happens that it’s been a little over two weeks since I joined MWD and so has come the perfect opportunity to put some of my thoughts down on paper and [...]
Posted on Thursday, August 26, 2010 by Helena Schwenk-
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