New report: Optimising your social media investment using social analytics

Wednesday, February 15, 2012 by admin

In the last five years social media has exploded into our consciousness and daily lives. Today the majority of businesses recognise the impact and influence of social media and have created their own social presence on platforms such as Facebook or Twitter. But many organisations are finding it difficult to not only keep track of activities across social media channels, but also to make sense and use of the rich social data they generate. In this report we provide an overview of the emerging social analytics trend, and examine how it can help organisations derive value from their different social engagement channels. We outline the opportunities and challenges that arise from its integration across marketing, and we also consider a variety of different contexts in which social analytics may be applied. Finally, we outline some vital next steps for any organisation looking to capitalise on its social media investment using social analytics.

This report is available to paying advisory service subscribers, or can be purchased separately (see the report’s library page for more information).

You can find the report here in our library.

Posted in MWD