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About: Helena Schwenk

Helena is a highly accomplished IT industry analyst with over 18 years’ industry experience – the first six as a practitioner, and the last 12 as an analyst. At MWD Helena leads the Analytics research program, focusing on customer insights, and advising clients on how best to apply analytic practices and technologies to help drive marketing initiatives for enhancing customer loyalty and advocacy, growing the customer base, maximising lifetime value and improving the customer experience. Her research agenda covers topics such as social media analytics, web analytics and personalisation, real time decisioning and examining the role that Big Data analytics plays in underpinning these efforts. As part of her role Helena provides authoritative research and advice to both enterprises and technology vendors on the topics such as product selection, best practice, vendor comparisons and market positioning. Helena presents regularly at conferences and seminars, and has contributed to media titles such as CIO.com, Computer Weekly and Business Week.

Posts by Helena Schwenk:

• Salesforce doubles down on marketing and analytics with two acquisitions in a week — Tuesday, June 11, 2013 in the category(s) Analytics, Information Management
• Teradata Connect 2013 and how email marketing still counts — Thursday, May 23, 2013 in the category(s) Analytics, Information Management
• SAP takes HANA to the Clouds — Wednesday, May 8, 2013 in the category(s) Analytics, Information Management
• Adobe makes social publishing predictive — Wednesday, May 1, 2013 in the category(s) Analytics, Information Management
• Teradata gets its apps together — Tuesday, April 23, 2013 in the category(s) Analytics, Information Management & MWD
• Accenture acquires ChangeTrack for analytics-based change management — Thursday, April 4, 2013 in the category(s) Analytics, Information Management
• Revolution Analytics charts its European expansion — Monday, March 25, 2013 in the category(s) Analytics, Information Management
• What catches your customers’ Pinterest? — Monday, March 18, 2013 in the category(s) Analytics, Information Management
• SAP IS taking predictive analytics seriously — Thursday, February 28, 2013 in the category(s) Analytics, Information Management
• SAP HANA for transactional and analytic workloads – when does it make sense? — Thursday, January 31, 2013 in the category(s) Analytics, Information Management & MWD