Last week Teradata ran its Integrated Marketing Management conference – Connect 2013 - in London’s O2. The event attracted around 1000 attendees combining prospects and customers from both Aprimo and eCircle (two former acquisitions )and overall delivered a mixed bag of presentations. Some, in my opinion, were too technically- or product-focused, but equally others (especially [...]
Posted on Thursday, May 23, 2013 by Helena SchwenkSAP ran a virtual and global press and analyst event last night to announce the latest enhancement to its in-memory platform HANA, this time launching SAP HANA Enterprise Cloud. The name of the offering pretty much sums it up, but in a nutshell SAP is giving customers the option of running a cloud-based version of [...]
Posted on Wednesday, May 8, 2013 by Helena SchwenkLast week, we (Helena Schwenk and Angela Ashenden) attended Salesforce.com’s customer event in London, which this year was branded as the “Customer Company Tour”, replacing the previous CloudForce moniker. As in previous years, this was a glossy, big-hitting event, with high-profile customer stories from brands like GE, Coca Cola, Unilever, Rossignol and Philips, and lots [...]
Posted on Tuesday, May 7, 2013 by Angela AshendenIn an effort to cement its position in the social marketing space Adobe recently announced some key enhancements to its Adobe Social product suite during its Digital Marketing Summit in London. In particular the company has incorporated predictive analytics into its social publishing product to help marketers get visibility into what content, keywords and post [...]
Posted on Wednesday, May 1, 2013 by Helena SchwenkEarlier this year Teradata rather quietly rebranded its Aprimo product line under the umbrella name Teradata Apps, in doing so associating the company’s industrial strength brand – a brand predominantly known for enterprise data warehousing – to its Integrated Marketing Management (IMM) suite of products. I got to hear about this branding change at the [...]
Posted on Tuesday, April 23, 2013 by Helena SchwenkThis week Accenture quietly announced its acquisition of Australian predictive analytics service vendor ChangeTrack Research Pty Ltd, for an undisclosed amount. The company offers a methodology and tool – called ChangeTracking – which helps organisations monitor, measure and optimise large scale change management programs, for example where an organisation is undergoing M&A activity, a company-wide [...]
Posted on Thursday, April 4, 2013 by Helena SchwenkAs a UK-based analyst it’s always interesting to observe how US software companies attempt to break into the European market. Revolution Analytics – the commercial open source R software and service provider and one of the vendors I track (read my recent On the Radar profile here) – is currently trying to do just that. [...]
Posted on Monday, March 25, 2013 by Helena SchwenkPinboard-style social media website Pinterest set tongues wagging last week with the announcement of its first built-in analytics capability. The new tool enables business users of Pinterest to see what and how many people are pinning from their website, as well as who’s seeing the pins and clicking on their content. The primary use of [...]
Posted on Monday, March 18, 2013 by Helena SchwenkKofax has continued its journey beyond document capture tech – buying US-based operational BI vendor Altosoft last week for $13.5m. Building on its acquisition of UK-based BPM technology provider Singularity in December 2011, Altosoft’s technology further extends Kofax’s ability to play a more strategic role for its clients. In the press release, Kofax talks about [...]
Posted on Monday, March 4, 2013 by Neil Ward-DuttonI recently attended an update briefing from SAP about its BusinessObjects Predictive Analysis offering. While not a lot has changed since the tools general availability in November of last year what the briefing did underline is the company’s commitment and investment in advanced analytics. While some might argue that this investment comes too late given [...]
Posted on Thursday, February 28, 2013 by Helena Schwenk
