blog

New report: Mining Big Data for customer insights

Big Data is one of the hottest trends in marketing circles. Although overused as a buzzword, Big Data is generally characterised by the large, varied and rapidly growing volume of information that emanates from digital and customer sources as diverse as e-commerce sites, social media networks, mobile devices and digital advertising. Yet within all this [...]

Posted on Friday, June 14, 2013 by

New webinar series launches today: Building a collaborative culture

We’re delighted to announce the launch today of a free webinar series providing a clear, hype-free understanding of how to build a collaborative culture within your organisation. Available on demand and with no registration required, the webinar is broken up into six, short, easy-to-digest guides. It may sound simple, but it’s not always easy. “I [...]

Posted on Tuesday, June 11, 2013 by

New report: Analytics case study: RSA Insurance Group

This new report examines RSA’s implementation of web analytics and A/B testing tools within a centralised shared services team called the e-business hub. The company’s analytic efforts are part of a wider ongoing initiative focused around improving website performance and enhancing the messaging, simplicity and relevancy of RSA’s online content. Key messages: RSA is a [...]

Posted on Tuesday, May 28, 2013 by

New report: Collaboration case study: Avanade

This new report examines global IT services provider Avanade’s enterprise collaboration initiative, Avanade Fabric, and its implementation of a social intranet platform based on Microsoft SharePoint and NewsGator Social Sites. Key messages: Founded in 2000 as a joint venture between Microsoft and Accenture, Avanade is provider of business technology solutions and managed services, specialising in [...]

Posted on Thursday, May 23, 2013 by

New report: Collaboration case study: Yellow Pages Group

This recently published report examines Canadian digital media and marketing solutions provider Yellow Pages Group’s deployment of TIBCO tibbr as part of a new social intranet designed to better connect its distributed workforce in support of a broad business transformation programme. Key messages: Headquartered in Montreal, Yellow Pages Group (YPG) is a leading media and [...]

Posted on Wednesday, May 22, 2013 by

How to build a collaborative culture – Part 3: 6 top tips for implementing social collaboration software

The third and final report in a series which aims to provide readers with a holistic guide to building a collaborative culture within your organisation is now available. In this report we take a look at the role of emerging “social” technologies within collaboration and provide six tips to consider as you look to select [...]

Posted on Thursday, April 25, 2013 by

Teradata gets its apps together

Earlier this year Teradata rather quietly rebranded its Aprimo product line under the umbrella name Teradata Apps, in doing so associating the company’s industrial strength brand – a brand predominantly known for enterprise data warehousing – to its Integrated Marketing Management (IMM) suite of products. I got to hear about this branding change at the [...]

Posted on Tuesday, April 23, 2013 by

IBM’s Enterprise Transformation initiative (or, How to deliver $8bn in productivity improvements over five years)

In a new Best Practice Insight report published this week Neil Ward-Dutton provides a detailed case study of IBM’s Enterprise Transformation program. This global, multi-year initiative, built around BPM, aims to yield $8bn in business productivity improvements over five years. The genesis of IBM’s transformation journey can be traced back to 2002 when the company’s [...]

Posted on Thursday, March 21, 2013 by

On the Radar: ProcessGene

ProcessGene is an Israeli software technology vendor providing an integrated suite of tools that assist multi-subsidiary organisations in managing global Business Process Management (BPM) and Governance, Risk and Compliance (GRC) programs. In this new On the Radar briefing note Neil Ward-Dutton presents a profile of ProcessGene using our simple “ten questions” format, which we designed [...]

Posted on Wednesday, March 20, 2013 by

The changing role of managers in the collaborative organisation

One of the most important pieces of advice that I give when I’m talking to organisations about how to build a collaborative culture, is to avoid underestimating the power of middle management when it comes to potential risks to your collaboration adoption strategy. I touched on this in my post If you build it, will [...]

Posted on Friday, March 15, 2013 by