At its recent Business Analytics Summit, IBM dedicated a session stream to its social media analytics platform Cognos Consumer Insights, an offering that allows organisations to gain a deeper view on consumer attitudes and brand preferences. Given the hype and resulting confusion currently surrounding social media and its value to marketers this was a useful [...]
Posted on Wednesday, June 8, 2011 by Helena SchwenkLast week I made my annual 24-hour flying visit to the US east coast and the Progress Software analyst day. Last year CEO Rick Reidy laid out plans to create a $1billion company by bringing together a number of its brands (particularly Savvion, Actional, Apama) together under the concept of ‘Operational Responsiveness’ through ‘Responsive Process [...]
Posted on Tuesday, May 17, 2011 by Neil Ward-DuttonLast week I visited the rather warmer climes of Orlando, Florida, for IBM Lotus’ annual customer and partner event, Lotusphere. After two and a half days of sessions and 1-to-1′s, when pulling together my thoughts about the key messages from the event (both those actively presented and those implicitly received), my overriding impression was that [...]
Posted on Monday, February 7, 2011 by Angela AshendenLater this month, IBM is releasing the next version of its social collaboration product, Lotus Connections. When it was first launched in June 2007, Connections provided a sort of electric shock for the enterprise collaboration software market, showing that an industry giant can indeed be innovative and market defining, and of course in the three [...]
Posted on Tuesday, November 16, 2010 by Angela AshendenYesterday IBM finally took the wrappers off Cognos 10 during the company’s Information-on- Demand event in Las Vegas. This is an important release for the company as it demonstrates IBM’s on-going commitment to Business Analytics and the Cognos brand. In particular it builds on the success of the company’s existing BI and PM offering whilst [...]
Posted on Tuesday, October 26, 2010 by Helena SchwenkThis week IBM announced its agreement to acquire Netezza, a leading provider of data warehousing appliances, for $1.7 billion. The deal equates to $27 per share paid for in cash and represents a 9.8% premium over its closing price on Friday. The acquisition is a good move by IBM: by buying one of the pioneers [...]
Posted on Wednesday, September 22, 2010 by Helena SchwenkIt’s been a couple of weeks since IBM announced it wanted to buy marketing automation software provider Unica for $480 million. Coincidentally it just so happens that it’s been a little over two weeks since I joined MWD and so has come the perfect opportunity to put some of my thoughts down on paper and [...]
Posted on Thursday, August 26, 2010 by Helena SchwenkLast week I flew to Vegas to attend IBM’s IMPACT customer conference. As James points out IMPACT used to be the conference for WebSphere customers; however a couple of years ago Sandy Carter (then head of marketing for WebSphere) put paid to that by shifting the focus to IBM’s big unifying story of the day [...]
Posted on Friday, May 14, 2010 by Neil Ward-DuttonOne year on from the launch of IBM Lotus’s first home-grown effort in the world of software-as-a-service, codenamed project “Bluehouse”, SaaS is again top of the news agenda at Lotusphere 2009, and shows up as an underlying theme across the event’s big stories. The main headline was the launch of LotusLive, a new brand for [...]
Posted on Friday, January 23, 2009 by adminUncategorized
Earlier this week I attended an IBM press and analyst summit on the topic of “Business Event Processing”. To coincide with this, the company made some announcements on its “BEP leadership”, with over 3700 “BEP customers”. This is fairly early days in IBM’s attempts to tell a coherent story about what it’s doing in event [...]
Posted on Friday, September 12, 2008 by admin
