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SAS resources and links
SAS Social Media Analytics video
A short video demonstration of some of the key features of SAS Social Media Analytics
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The New Conversation: Taking Social Media from Talk to Action
The average amount of time spent on social networking sites increased 82 percent last year. More than 2,000 organizations surveyed by the Harvard Business Review offer feedback and best practices on how to understand the potential of social media, measure and gauge its effectiveness, integrate it into your overall marketing strategy and show the direct link to company financials.
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Marketing Perspectives 2012
As the economy attempts to find its footing, marketing leaders are assessing their go-to-market strategies, plans and budgets for 2012. To find out what they are thinking, SAS UK commissioned Marketing Week to conduct an in-depth survey of over 900 marketing leaders.
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Pleased to Meet You
SAS presents the results of an exciting and ground breaking research project it conducted with Professor Hugh Wilson of Cranfield Business School. The research looks at the consumer's experience of multichannel marketing. Find out what was discovered, and critically, what the findings mean for the future of sales, marketing, and customer facing departments.
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platinum+ sponsor: SAS
SAS® Social Media Analytics
What does SAS® Social Media Analytics do?
SAS® Social Media Analytics is an on-demand offering that integrates, archives, analyses and reports on the effects of online conversations occurring across professional, consumer-generated and social network media sites. SAS Social Media Analytics enables organisations to:
- Continuously collect and archive social media conversations to understand trends.
- Predict future volumes of social media conversations and their impact on business results.
- Adjust underlying sentiment applied to source documents and the associated rules that assign sentiment to topics.
- Take action on insights using integrated routing and workflow features.
Why is SAS® Social Media Analytics important?
SAS Social Media Analytics eliminates the problem of having to analyse social media data in a piecemeal and ad hoc fashion. By enabling you to link sentiment to specific business concerns at an enterprise level, it allows for in-depth monitoring and accelerated response time to shifts in the marketplace. You can use it to activate and engage consumer advocates, improve service and product offerings, and continuously measure the effectiveness of your communications.
For whom is SAS® Social Media Analytics intended?
SAS Social Media Analytics is for marketing departments or agencies that need to perform market research to uncover consumer insight so they can improve all customer touch points, including customer care, brand marketing, public and community relations, merchandising and more.SAS Social Media Analytics is an enterprise-hosted, on-demand solution. Based on your unique business challenges and enterprise goals, SAS can provide a tailored implementation that’s hosted and managed by SAS® Solutions OnDemand.
Providing organisations with The Power to Know® since 1976.
SAS helps organisations to anticipate and optimise business opportunities. We do this through advanced analytics that turn data about customers, performance, financials and more into meaningful information. The result? Fact-based decisions for undeniable bottom line impact – this is how we transform the way our customers do business.
Why we are different
Driven to solve customer business problems, SAS is a privately held company that works closely with customers in all stages of research and development to ensure that they get the most out of new offerings. More than 12,000 employees across more than 400 SAS offices provide local, hands-on support for customers whenever and wherever they need it.