In Brief – Earlier this year Teradata rather quietly rebranded its Aprimo product line under the umbrella name Teradata Apps, in doing so associating the company's industrial strength brand – a brand pre-dominantly known for enterprise data warehousing – to its Integrated Marketing Management ...

Aprimo has a unique approach to social analytics. Its offering combines the company’s campaign management tool with other technology layers, namely the Teradata Enterprise Data Warehouse (EDW) and the Aster Big Data analytics platform for storing, managing and performing analysis on all forms of ...

GoodData provides a cloud-based Business Intelligence (BI) offering for both partners and organisations that want to manage the performance of their front office operations. This On the Radar briefing note follows a simple "ten questions" format, which we designed to provide a concise but thorough ...

Teradata acquired Aprimo quietly in December 2010 in a move designed to bolster its existing marketing management capabilities. Since the acquisition the company has maintained the Aprimo brand and worked to integrate elements of both products sets under the Aprimo's marketing applications ...

In Brief - Last week Sybase held its annual analyst event in the heart of New York's financial district at the New York Stock Exchange. The event provided a useful forum in which to assess the company's progress since being acquired by SAP in July last year but also gave an opportunity to catch-up ...