In Brief – At its recent Big Data and Analytic insight event IBM unveiled a number of initiatives aimed at addressing the analytics skills shortage. These range from service engagements to software tools, and some that combine both, as well as working with partners such as academic institutions ...

Big Data is one of the hottest trends in marketing circles. Although overused as a buzzword, Big Data is generally characterised by the large, varied and rapidly growing volume of information that emanates from digital and customer sources as diverse as e-commerce sites, social media networks, ...

[24]7 is a provider of cloud-based predictive customer interaction offerings. This report focuses on the company's Predictive Experience Platform that has been developed to support agent-assisted or self-service customer interactions over the web, mobile, phone (via Interactive Voice Response ...

In Brief - Earlier this month SAP launched Business Suite on HANA, providing capabilities to marry both transactional processing with analytics on its in-memory platform. In this briefing note Helena Schwenk takes a look at how HANA has evolved to become the analytics platform it is today, what the ...

SAS Social Media Analytics is a hosted offering designed to help marketing organisations capture, monitor and understand online conversations occurring across social networking and review sites, blog postings as well as internal customer data sources such as call centre transcripts. The company's ...