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Where our research reports reference specific vendors, we tag them accordingly so you can easily see all we have to say about particular companies.

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all research: Adobe

Showing results 1 to 10 of 14
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Adobe Summit: taking analytics up a gear

Published: 23 May 15

During its recent EMEA Digital Marketing Summit, analytics once again played a big role in the story Adobe was telling. This time round the digital marketing software giant introduced two new analytics additions: contribution analysis and customer attributes – alongside a new strategic ...

Programs: analytics
Vendors: Adobe, Microsoft

How Sky Italia's marriage of analytics and creativity makes for happier customers

Published: 28 Jan 15

This report examines Sky Italia’s use of the combination of analytics and targeted content delivery to deliver a more personalised experience to customers and prospects via its website. As a result of its implementation, the media company has been able to both reduce digital customer churn and ...

Programs: analytics
Vendors: Adobe

Customer Analytics case study: Build.com

Published: 28 Feb 14

This report examines how Build.com, the online home improvement retailer, effectively utilises its data warehouse and customer analytics systems to grow the lifetime value of its customer base, decrease customer acquisition costs and help improve its overall online customer experience. MWD case ...

Programs: analytics
Vendors: Adobe, Birst

Customer analytics profile: Adobe

Published: 28 Nov 13

In this report we provide an overview and analysis of Adobe's capabilities in the area of customer analytics. Adobe's Marketing Cloud and its associated analytics elements provide a broad and robust portfolio for the digital marketer. Its core strength lies in its ability measure, analyse and ...

Programs: analytics
Vendors: Adobe

Analytics case study: RSA Insurance Group

Published: 28 May 13

This report examines RSA's implementation of web analytics and A/B testing tools within a centralised shared services team called the e-business hub. The company's analytic efforts are part of a wider ongoing initiative focused around improving website performance and enhancing the messaging, ...

Programs: analytics
Vendors: Adobe

In Brief: Adobe acquires Day Software to flesh out enterprise portfolio

Published: 28 Jul 10

Adobe is acquiring Day Software in a deal valued at $240 million. The acquisition will plug a gap in Adobe's enterprise software portfolio, and the arrival of some fresh ideas may help Adobe in its quest to sell enterprise solutions successfully.

Programs: collaboration
Vendors: Adobe

MWD Insight BPM case study: Vangent / London Borough of Southwark

Published: 06 Jul 10

This case study interview forms part of our Insights event Reinventing customer experiences with BPM. In it, Neil Ward-Dutton interviews Adrian Blair, head of Professional Services and ICT at Vangent. A free Guest Pass account is required to listen to this interview, also giving you access to ...

Programs: process
Vendors: Adobe

In Brief: LiveCycle in the Cloud: a pragmatic approach

Published: 17 Feb 10

In Brief - Adobe recently announced its LiveCycle Managed Services offering aimed at helping customers to get started with new LiveCycle projects quickly. Although the offering is hosted on Amazon's Cloud-based EC2 platform, it is positioned simply as a set of managed hosting services with pricing ...

Programs: process
Vendors: Adobe

Is Microsoft's reign coming to an end in the productivity suite market?

Published: 05 Jan 10

As vendors such as Google, Zoho and IBM gain increasing visibility and profile as providers of alternatives to the long time de facto standard for office productivity applications, Microsoft Office, this report examines the dynamics of the market today and addresses the key benefits and ...

Programs: collaboration
Vendors: Zoho, Sun Microsystems, Socialtext, Microsoft, IBM, Google, Adobe

BPM case study: London Borough of Southwark Council (with Vangent)

Published: 19 Aug 09

This report examines the implementation of Adobe's LiveCycle Enterprise Suite at the UK's London Borough of Southwark Council by BPO provider Vangent. MWD case study reports are designed to help organisations considering or actively working with BPM technology understand how others have worked ...

Programs: process
Vendors: Adobe

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