synopsis

Over a ten-year period, British American Tobacco has seen its collaboration and knowledge management strategy evolve significantly. After several technology implementations which had limited adoption success, the organisation decided to take a more cultural approach to improving collaboration, and as a result is seeing much greater success in its collaboration software adoption levels. MWD case study reports are designed to help organisations considering or actively working with collaboration software understand how others have worked to obtain benefits from collaboration implementation, and how they have worked to overcome challenges that have arisen along the way. All MWD's case study reports follow a standard model, and are researched using a standard process which is driven by senior MWD analysts.