research library: report detail

Implementing online communities 

Published: 05 May 2010 / 7 pages

Author(s): Angela Ashenden

Programs: collaboration

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As organisations increasing look to online communities to improve knowledge sharing and relationship building both inside and outside their organisation, there is a growing appetite for practical guidance and the sharing of lessons learned by those who have already implemented successful online communities. This report, which is part of a series of MWD reports analysing online communities for business, provides advice to organisations considering investing in this area based on the experiences of early adopters.

key messages

  • Clear goals and good facilitation are the key to a successful online community
  • Avoid heavy-handed moderation
  • Online communities are a long-term investment ? a successful initiative will take time
  • Calculating ROI is not impossible, but it needs some upfront planning.

table of contents

  • Summary
  • Practical considerations for an online communities initiative.

filed under:

Tags: communities, culture, governance, practice, social_software, strategy, trends