research library: report detail

Online communities vendor profile: Awareness Inc. 

Published: 28 Jul 2010 / 7 pages

Author(s): Angela Ashenden

Programs: collaboration

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synopsis

As one of the most high-profile start-ups in the online communities software market, Awareness Inc. focuses on supporting organisations' social media marketing activities through a combination of online communities and social media channel management capabilities.
This vendor profile forms part of a series of reports from MWD Advisors examining the key vendors targeting the online communities and team workspace areas of the collaboration software market. For background on the analysis contained in this report and an explanation of the scoring, please refer to the accompanying report Understanding your requirements: online communities and team workspaces.

key messages

  • Key Awareness differentiators are a flexible, scalable environment, integrated social media management and monitoring, and pre-built integration
  • Key considerations include lack of support for recommendations and user reputation, declining corporate focus on internal online communities, and unsuitability for project-centric scenarios.

table of contents

  • Company background
  • Market positioning
  • Channel and partner strategy
  • Technology profile
  • Product overview
  • Key differentiators
  • Key considerations.

filed under:

Vendors: Awareness
Tags: communities, saas, social_software

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