synopsis

This report examines T-Mobile Austria's use of Portrait Software's Customer Analytics software to underpin the company’s customer churn reduction efforts and optimise its campaign marketing initiatives.

MWD case study reports are designed to help organisations considering or actively working with analytic and information management technology understand how others have worked to obtain benefits from implementation, and how they have worked to overcome challenges that have arisen along the way. All MWD's case study reports follow a standard model, and are researched using a standard process which is driven by senior MWD analysts.