synopsis

In Brief – During its analyst conference in Athens, Greece, SAS revealed details of a new business visualisation capability – SAS Visual Analytics Explorer. Adding business focused visualisation functionality to its extensive product line is, we believe, a good thing – it promises to bring analytics to a mainstream audience allowing them to unlock insights from data quickly and clearly. Although SAS is well positioned to take advantage of the trend towards data visualisation, the company has a lot to prove if it wants to change the image and perception that its software is purely for the "analytics elite".