Email strategy profile: Zoho

Published: 29 May 2012 / 7 pages

Author(s): Angela Ashenden

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synopsis

Through its provision of SaaS-based collaboration, productivity and business applications, Zoho's strategy is to focus on providing small- or medium-sized businesses with (almost) all the IT applications they need to run their business, fulfilling the role of the IT department for such organisations. The company entered the email market in 2008 with the launch of its SaaS-based email service, Zoho Mail. A premium version was released in April 2011.

Company profile
Company background
Market positioning
Channel and partner strategy
Technology profile
Overview of offering
Key differentiators
Key considerations

filed under:

Vendors: Zoho

Tags: archiving, email, email_management, saas, task_management

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