research library: report detail

Social Analytics vendor profile: IBM Cognos Consumer Insight 

Published: 09 Jul 2012 / 8 pages

Author(s): Helena Schwenk

Programs: analytics; collaboration

Members-only premium content.
Please see the options on the right for how to gain access.


IBM Cognos Consumer Insight (CCI) provides a set of tools for measuring sentiment and analysing preferences and interests within social media data that helps organisations understand market perceptions of their brands, categories, and competitors. This Vendor Insight examines the core capabilities of CCI alongside its evolving role within IBM's business analytics platform and its position within the nascent social analytics market. This report should be read in conjunction with this Strategic Insight report: Optimising your social media investment using social analytics

key messages

  • Closely aligned and integrated with SPSS Modeler, CCI is part of IBM's broader analytics play
  • CCI is focused on mining content from public social communities, but there's potential for a more joined up story
  • CCI combines Big Data technology with analytic capabilities
  • Integration with other marketing and analytic offerings remains a work in progress

table of contents

  • Summary
  • Market Positioning
  • Technology overview
  • Company background
  • Channel and partner strategy
  • Services and support

filed under:

Vendors: IBM
Tags: analytics, big_data, business_intelligence, customer_analytics, sentiment_analyis, social_analytics, text_analytics