research library: report detail

Social analytics vendor profile: Salesforce Radian6 

Published: 27 Sep 2012 / 9 pages

Author(s): Helena Schwenk

Programs: analytics; collaboration

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synopsis

Salesforce Radian6 provides a set of capabilities to enable organisations to listen and understand to what is being said about them online, and engage in conversations across the social web. Alongside the recently acquired Buddy Media, a provider of social media marketing solutions, Radian6 is part of Salesforce's Marketing Cloud, a suite of capabilities designed to help organisations manage all of their social marketing activities - including social analytics - in one place.

key messages

  • Radian6's core platform provides a set of capabilities for monitoring, filtering and reporting on online conversations found across the public web.
  • The Analysis and Summary Dashboards provide the delivery mechanisms for serving up social analytic insights. Each serves a different audience.
  • The Insights platform offers the opportunity to build on Radian6's core functionality by incorporating advanced analytics capabilities from partner offerings.
  • Radian6 provides support for 'actioning' social analytics insights within three key applications - each to varying degrees.

table of contents

  • Summary
  • Market Positioning
  • Technology overview
  • Company background
  • Channel and partner strategy
  • Services and support

filed under:

Vendors: Salesforce.com
Tags: analytics, big_data, cloud_computing, customer_analytics, social_analytics, text_analytics

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