Social analytics vendor profile: Jive Software
Online communities vendor Jive Software provides social analytics capabilities in two key areas: to support monitoring of public social media sources through its Jive Fathom application, and to support monitoring and management of internally- and externally-facing online communities to help develop the community and drive adoption.
- Jive Software provides social analytics capabilities for both public social media and online communities.
- There is extensive support for monitoring social activity, with a range of reporting solutions depending on the user's needs.
- Capabilities to support understanding of data are largely limited to sentiment analysis.
- There is limited support for highlighting or initiating actions based on insights.
table of contents
- Market Positioning
- Technology overview
- Company background
- Channel and partner strategy
- Services and support
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