research library: report detail

Social analytics vendor profile: Jive Software 

Published: 01 Oct 2012 / 9 pages

Author(s): Angela Ashenden

Programs: collaboration; analytics

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synopsis

Online communities vendor Jive Software provides social analytics capabilities in two key areas: to support monitoring of public social media sources through its Jive Fathom application, and to support monitoring and management of internally- and externally-facing online communities to help develop the community and drive adoption.

key messages

  • Jive Software provides social analytics capabilities for both public social media and online communities.
  • There is extensive support for monitoring social activity, with a range of reporting solutions depending on the user's needs.
  • Capabilities to support understanding of data are largely limited to sentiment analysis.
  • There is limited support for highlighting or initiating actions based on insights.

table of contents

  • Summary
  • Market Positioning
  • Technology overview
  • Company background
  • Channel and partner strategy
  • Services and support

filed under:

Vendors: Jive Software
Tags: analytics, big_data, communities, customer_analytics, social_software, text_analytics