Social analytics vendor profile: Lithium
Online communities vendor Lithium has two social analytics offerings: Lithium Social Media Monitoring, which enables searching and analysis of public social media sources, and Lithium Customer Intelligence Center, which helps organisations to monitor the "health" of their online communities.
- Lithium provides social analytics for both public social media activity and for external online communities.
- Lithium offers a strong, integrated monitoring and reporting strategy.
- Lithium provides a good range of features to support understanding of the data, particularly within Customer Intelligence Center.
- Both Lithium social analytics products lack features to link insights to next steps and to actively direct users' next steps.
table of contents
- Market positioning
- Technology overview
- Company background
- Channel and partner strategy
- Services and support