research library: report detail

Social analytics vendor profile: Lithium 

Published: 01 Oct 2012 / 9 pages

Author(s): Angela Ashenden

Programs: collaboration; analytics

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synopsis

Online communities vendor Lithium has two social analytics offerings: Lithium Social Media Monitoring, which enables searching and analysis of public social media sources, and Lithium Customer Intelligence Center, which helps organisations to monitor the "health" of their online communities.

key messages

  • Lithium provides social analytics for both public social media activity and for external online communities.
  • Lithium offers a strong, integrated monitoring and reporting strategy.
  • Lithium provides a good range of features to support understanding of the data, particularly within Customer Intelligence Center.
  • Both Lithium social analytics products lack features to link insights to next steps and to actively direct users' next steps.

table of contents

  • Summary
  • Market positioning
  • Technology overview
  • Company background
  • Channel and partner strategy
  • Services and support

filed under:

Vendors: Lithium Technologies
Tags: analytics, big_data, communities, customer_analytics, social_analytics, text_analytics