research library: report detail

Social analytics vendor profile: SAS Social Media Analytics 

Published: 05 Dec 2012 / 8 pages

Author(s): Helena Schwenk

Programs: collaboration; analytics

Members-only premium content.
Please see the options on the right for how to gain access.


SAS Social Media Analytics is a hosted offering designed to help marketing organisations capture, monitor and understand online conversations occurring across social networking and review sites, blog postings as well as internal customer data sources such as call centre transcripts. The company's own text mining and sentiment analysis technology primarily underpin these capabilities. This report provides an overview of SAS's software and service capabilities in this space.

key messages

  • SAS Social Media Analytics provides good support for monitoring and understanding both internal as well as external social media data sources
  • SAS has a blended approach to sentiment analysis but customisation is required to reap the most value
  • Pre-defined taxonomies can help kick start a social analytic effort
  • Support for engaging with customers/prospects is basic

table of contents

  • Summary
  • Market positioning
  • Technology overview
  • Company background
  • Channel and partner strategy
  • Services and support

filed under:

Vendors: SAS
Tags: analytics, customer_analytics, sentiment_analysis, social_analytics, text_analytics

buy this report for £154.00

add to basket
Change currency: EUR ¦ USD
Find out about our shop

for £171.00 more...

Buy a Personal Subscription and get complete access to all the premium research in this program (dozens of reports) for one year, for £325.00

tell me more

related research

On the Radar: Sentiment

Published: 09 Apr 2014
Programs: analytics

Analytics in 2014

Published: 09 Dec 2013
Programs: analytics

Social analytics vendor profile: Lithium

Published: 01 Oct 2012

Social analytics vendor profile: Salesforce Radian6

Published: 27 Sep 2012

Social Analytics vendor profile: IBM Cognos Consumer Insight

Published: 09 Jul 2012

stay in touch

Sign up for our weekly newsletter!