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Social collaboration: salesforce.com 

Published: 18 Dec 2012 / 11 pages

Author(s): Angela Ashenden

Programs: collaboration

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synopsis

Salesforce.com entered the social collaboration software market in June 2010 with the launch of Salesforce Chatter. Today there are 150,000 active Chatter networks, and salesforce.com has since added two new products to its social collaboration portfolio: social productivity tool Salesforce Do.com, and social performance management tool Salesforce Work.com.

key messages

  • A cohesive and convincing social collaboration strategy
  • A clear long-term, strategic priority, backed by significant investment
  • Lacking social analytics capabilities
  • Limited business case for non-existing customers
  • Do.com remains something of an anomaly

table of contents

  • Summary
  • Company overview
  • Salesforce.com's social collaboration offerings
  • Business use cases and market positioning
  • Key customer examples
  • Implementation and services
  • Integration and interoperability
  • Roadmap and business strategy
  • Considerations for customers and prospects

filed under:

Vendors: Salesforce.com
Tags: cloud_computing, communities, micro-blogging, paas, saas, social_analytics, social_software, web_conferencing

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