research library: report detail

Collaboration case study: DSB 

Published: 17 Jul 2013 / 8 pages

Author(s): Angela Ashenden

Programs: collaboration

Members-only premium content.
Please see the options on the right for how to gain access.


This report examines Danish rail operator DSB's use of social gamification technologies from to help motivate employees and change the company culture to one focused on staff confidence, proactivity and customer focus.

MWD case study reports are designed to help organisations considering or actively working with collaboration software understand how others have worked to obtain benefits from collaboration implementation, and how they have worked to overcome challenges that have arisen along the way. All MWD's case study reports follow a standard model, and are researched using a standard process which is driven by senior MWD analysts.

key messages

  • Founded in 1885, Danish state-owned railway firm DSB is the largest train operator in Scandinavia, carrying around 550,000 passengers each day.
  • Against a background of poor staff morale, DSB needed a way to motivate employees and develop a more proactive and customer-focused culture where performance is celebrated rather than questioned.
  • The company decided to implement a social gamification platform where staff could share customer stories and best practices to reinforce and highlight the positive aspects of the organisational culture and enthuse staff to behave in a more confident, competent way, and to shout more about what they do well.

table of contents

  • Case study key facts
  • Company background
  • Project background
  • Implementation characteristics and status
  • The approach
  • The results
  • Recommendations for adopters
  • Best practice insights

filed under:

Vendors: Echo.IT
Tags: culture, gamification, intranet, micro-blogging, social_software

buy this report for £199.00

add to basket
Change currency: EUR ¦ USD
Find out about our shop

for £126.00 more...

Buy a Personal Subscription and get complete access to all the premium research in this program (dozens of reports) for one year, for £325.00

tell me more

related research

Social collaboration: Jive Software

Published: 26 Aug 2014
Programs: collaboration

Collaboration case study: Avanade

Published: 23 May 2013
Programs: collaboration

Collaboration case study: Yellow Pages Group

Published: 22 May 2013
Programs: collaboration

Collaboration case study: Southeastern Railway

Published: 13 Mar 2013
Programs: collaboration

Social Collaboration: OpenText

Published: 23 May 2013
Programs: collaboration

stay in touch

Sign up for our weekly newsletter!