Collaboration case study: Yellow Pages Group

This article examines Canadian digital media and marketing solutions provider Yellow Pages Group’s deployment of TIBCO tibbr as part of a new social intranet designed to better connect its distributed workforce in support of a broad business transformation programme.

Case study key facts

Company Yellow Pages Group
Industry Digital Media, Marketing
Current Collaboration goals As it made the shift from a paper-based business directory provider to a digital media and marketing solutions provider, Yellow Pages Group recognised the need to improve the level of collaboration and interaction between its different departments and regional teams, in order to support the real-time needs of the digital market.
Current approach Yellow Pages Group decided to invest in a new social intranet platform in order to centralise communication and collaboration while at the same time creating a knowledge base that would enable decisions to be made more quickly and consistently across the organisation. It identified two initial use cases involving sales, marketing and HR in order to kick-start adoption and show employees the potential of the new platform.
Outcome After just two months, 80% of the company’s 2,800 staff has created a profile on the platform, and 27,000 posts have been added across 200 groups. The initial use cases have been very successful, with the social intranet now replacing various different communication channels including email, and driving greater interaction between departments. The highly distributed sales team has embraced the technology particularly enthusiastically, predominantly to support sharing of success stories on the platform. While it’s still early days, Yellow Pages Group is already seeing evidence of the flattening of the organisational hierarchy, with greater communication and visibility between senior and more junior staff.
Collaboration tools and suppliers used TIBCO tibbr

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