Full-service advertising agency GSD&M has migrated its heavy digital assets from Documentum to Nuxeo Platform. Along the way, the company’s IT team has acquired the skills to develop further applications on the platform itself, and has its sights set on deploying Nuxeo in other areas of the business beyond Digital Asset Management.
Case study key facts
|Organisation||GSD&M – a full-service advertising agency, headquartered in Austin, Texas and part of the Omnicom Group.|
|Current goals||Following increasing frustration with the ability of Documentum technology to meet its needs, GSD&M has worked to migrate all existing Digital Asset Management (DAM) assets from Documentum onto Nuxeo, and look for further ways to utilise Nuxeo Platform across other areas of the business.|
|Current approach||GSD&M is pursuing a phased approach to its DAM project. The goal of the first phase was to set up the platform and port over functionality from current DAM into Nuxeo; the second phase concentrates on migrating all of the existing DAM assets ionto Nuxeo; and the third phase 3 aims to explore Nuxeo Platform’s capabilities beyond DAM (for example, re-implementing the company’s intranet / extranet).|
|Outcome||Phase 1 has been successfully completed, Phase 2 is ongoing, and Phase 3 exploration is currently underway. GSD&M reports that end users are “very happy” with Nuxeo’s capabilities, and its IT team has seen a significant reduction in support calls.|
|Tools and suppliers used||Nuxeo Platform|
GSD&M is a full service advertising agency, founded in 1971 and headquartered in Austin, Texas (with a satellite office in Chicago, Illinois). Since 1998 it has been part of the Omnicom Group (alongside agencies BBDO, DDB Worldwide and TBWA Worldwide).
For this report, MWD Advisors spoke to Jerry Rios, GSD&M’s CTO.
GSD&M’s creative processes consume and product large ‘heavy’ digital assets (photos, videos), which for obvious reasons it doesn’t want to leave “sitting out on file-shares”. In 2006 it embarked upon a journey to manage these assets, settling on Documentum Enterprise Content Management (ECM) system as a platform for its Digital Asset Management (DAM) capabilities. The company describes ongoing development with the solution as “slow”, increasingly relying on plugins and local client-based applications for functionality.
GSD&M decided to replace Documentum at the heart of its DAM capability because it felt the direction the vendor was going in at the time “didn’t match where GSD&M wanted to go”. The company’s needs had evolved; its end-users had begun to want the same ease-of-use as they saw in best-in-class consumer apps, and IT wanted to move away from supporting a system that relied on browser plugins to work effectively.
The project to migrate from Documentum has been driven by the Enterprise Team within GSD&M’s IT function.