Oracle Content and Experience Cloud: managing content at the heart of the digital experience

RESEARCH REPORT // PREMIUM
 
Oracle Content and Experience Cloud fuses the content collaboration and management capabilities of Documents Cloud Service with the omni-channel digital experience management capabilities of Sites Cloud. The result is an all-in-one cloud-based, repository-agnostic, content hub covering the entire content lifecycle for many campaign-based use cases.

Top takeaways

Content that drives the digital experience

Oracle has focused Content and Experience Cloud on use cases around marketing campaign lifecycles (and omni-channel experience management), internal intranet sites (integrating with HR on-boarding processes), and supply chain relationships with partners, etc. – with specific features designed for business users deploying content at the heart of their digital experiences.

Helping IT help the business

Content and Experience Cloud is designed to bring business and IT teams closer together, around a common framework and toolset for content-enabled applications – streamlining the lifecycle process to make it easier for business users to manage omni-channel experiences; and reinvigorating IT teams with DX-relevance in an era where the rise of self-service marketing tech had encroached upon their role in customer-facing IT.

Repository-agnostic, but with an affinity for Oracle’s Clouds

Content and Experience Cloud’s API-first design ethos seeks to set it up as a cloud platform for a repository-agnostic DX content hub, irrespective of whether the organisation is an all-in Oracle-only shop or not (although tight integrations with other Oracle clouds clearly marks out a preference for in-house integrations).

Introducing Oracle Content and Experience Cloud

When MWD Advisors covered Oracle’s first foray into the Enterprise File Sync and Share market nearly three years ago, with the launch of Oracle Documents Cloud Service, we remarked that it came out of the starting gates already with many of the bells and whistles you’d expect from a serious enterprise vendor (such as highly secure storage, mobile collaboration capabilities, integration with common business applications). Oracle Documents Cloud Service was pitched at Oracle customers with a desire to respond to shifting cultural expectations around the sharing of, and collaboration on, content – but a need to do so in a managed way, with tight integrations across Oracle’s ECM suite.

In 2017, Oracle decided to bring the capabilities of Documents Cloud Service together with Oracle Sites Cloud (plus additional enhancements including support for digital assets, structured content types – like press releases, articles, etc. – and Content-as-a-Service APIs), and rebrand the resulting offering as Oracle Content and Experience Cloud: a single cloud-native platform for content production, management, and delivery.


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RESEARCH REPORT // PREMIUM

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