The Shape of Innovation // Ep. 9: Is innovation all about disruption?

The shape of business innovation has changed radically over the past 30 years. This podcast series explores the changing shape of innovation through conversations with real-world innovation practitioners and leaders.

In this 20’30” episode, Craig Wentworth interviews MWD’s Angela Ashenden about the role of disruptive innovation both within an organisation and across industries.

Topics covered in this episode:

  • The benefits of disruptive innovation approaches versus incremental, continuous innovation

  • Why disruptive innovation is such a challenge for many large organisations

  • Ways to approach how you balance investments in both types of innovation

  • How innovation maturity is a key factor in an organisation’s ability to transform through disruptive innovation approaches

You can assess your own organisation’s innovation maturity, and benchmark your organisation against others through our Innovation Capability Assessment tool. It’s free to use and also provides a personalised action plan to help you identify your next steps.

Please let us know what you think in comments below, or feel free to contact if you have questions or comments – or if you’d like to get involved in a future conversation!

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