|MWD Advisors is the industry research and advisory services firm behind The Advisor. Our core focus is how digital technologies are changing the ways that organisations and people get work done. As well as providing clients with subscription access to our industry and technology research, we also provide a variety of training and consulting services.
We’ve been in business since 2005 and we’re based in the UK, but our research scope and consulting base is international. We currently have around 7,000 members of our subscriber community – from across financial services, retail, utilities, government, telecoms, travel and transport, healthcare and high-tech sectors.
Our analyst team
|Neil Ward-Dutton is MWD Advisors’ co-founder and Research Director, and is one of Europe’s most experienced and high-profile IT industry analysts. His areas of expertise include business process management (BPM), enterprise architecture (EA), Cloud computing and IT strategy. Neil acts as an advisor to to large IT user organisations across a range of vertical industries as well as leading technology vendors.|
|Angela Ashenden is a Principal Analyst, focused on collaboration, employee engagement and how organisations innovate and drive change successfully. Angela is a highly accomplished and experienced IT industry analyst and public speaker. With experience in many areas around collaboration and information management, she has advised clients on technology and management issues relating to collaboration, enterprise content management, portals, workflow, enterprise search and e-learning.|
|Craig Wentworth is a Principal Analyst, focused on Content Management, cloud platforms and more. Craig brings broad ranging IT industry experience to the MWD research team. Formally Director of Organisation and User Innovation at Jisc, he spent eight years advising higher education establishments on the cultural adoption of technology services and the effects of disruptive technologies. Craig’s areas of expertise include analytics, big data, process modeling, cloud technology, and green computing.|
We explore and explain more than just technology
Our research approach is based on three core principles which together help us deliver valuable advice that offers a different perspective:
- Technology is not enough. It’s easy for analyst firms to provide insights and advice on technology products and directions, because IT vendors have a vested interest in briefing the analyst community. However as the decidedly mixed outcome of 40 years’ historic IT investment has shown us, concentrating purely on technology and hoping for “silver bullets” is a sure way for enterprises to miss the real opportunities and challenges that spring from use of IT in business. Our approach complements an understanding of technology products and directions with consideration of the “soft” issues that are so important in delivering business value from new digital technologies: issues concerning skills, culture and communication, process, methodology and organisation.
- We live in a world of ‘and’, not ‘or’. In the real world, it’s clear that enterprises’ opportunities and challenges aren’t very often about individual, fenced-off areas of technology or competence. Individual technology investment and strategy choices have to be made in the context of a bigger picture. We explain how individual technology, market and best-practice developments impact broader opportunities for delivering business value. Our research framework compels us to seek out areas where trends impact more broadly, and collaborate to produce research and advice that highlights the broader positive and negative implications of developments.
- Show working examples. In our research program we explore enterprise adoption of tools and technologies, practices and challenges not only through broad market studies, but also by creating in-depth case studies that highlight the critical success factors that led to the outcome in question – considering, as you’d expect, issues concerning skills, culture and communication, process, methodology and organisation.
You can count on our independence
All the research and advice you find on this site is funded by us. We drive our own research program – our research agenda isn’t set by research or writing projects we carry out for vendors.
Any research and advice that’s based on briefings from technology vendors is always thoroughly fact-checked before publication, and we do our best to give more than enough notice to vendors when they do review our research so that they have time to provide feedback. Although we will always accept guidance from vendors on factual errors or omissions, we never accept attempts to get us to change our opinions where they’re based on established fact.
We do sometimes produce custom market education reports for technology vendors, but these reports never mention or endorse any vendors or products and always use MWD Advisors-sourced research and analysis as their foundation. To avoid any confusion about the self-funded nature of our research program, any custom reports we do produce are never made available on this site.